Area
New York, United States
Founded 2014
Founder: Becca McCharen-Tran & Scott Studenberg
Casting Directors:
Ben Grimes (2017–2018)John Pfeiffer (2019–2020)Andrea Prato (2023–2024)Daniel von der Graf (2023–2024)Nicola Kast (2023)Nicholas Aburn (2025)Most Used Models
120,086 IG
(6)
8,298 IG
(5)
564,748 IG
(5)
2,104 IG
(4)
2,258 IG
(4)
Show 45 more
Top Models
#27
#31
#35
#43
#66
Show 45 more
First-Time Models
#445
#4310
#4825
#6406
#7596
Show 5 more
Top Creative Directors
(2)
(2)
Top Designers
(9)
(1)
(1)
Top Casting Directors
(4)
(4)
(3)
(2)
(1)
Show 1 more
Top Hair Stylists
(3)
(3)
(2)
(2)
(1)
Show 2 more
Top Makeup Artists
(7)
(2)
(2)
(1)
Top Fashion Editors
(6)
(5)
(2)
Average Height
Female
5'10"
Brand
5'9"
Industry
Male
5'11"
Brand
6'1"
Industry
Average Measurements
Female
Bust
31.5"
31.8"
Waist
23.9"
24.3"
Hips
34.9"
35.1"
Male
Chest
32.4"
35.4"
Waist
25.1"
28.8"
Hips
35"
35.7"
Nationality
1.
United States
19%
2.
South Sudan
10%
3.
France
7%
4.
China
5%
5.
Brazil
5%
See all
Ethnicity
1.
White
55%
61%
2.
Black
30%
20%
3.
Asian
10%
12%
4.
Latino
4%
7%
5.
South Asian
2%
2%
Hair Color
1.
Brown
42%
48%
2.
Black
33%
27%
3.
Blonde
20%
21%
4.
Red
4%
3%
5.
Gray
1%
1%
Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated
Model Measurements by Year
Average body measurements of models cast by Area
Campaigns, Editorials & Lookbooks (4)
| Work | Type | Date | Credits | Models | Photos | |
|---|---|---|---|---|---|---|
Lookbook | Jun 2024 | Photo: Theo Sion Editor: Katie Burnett | ||||
Photographer Designer Fashion Editor / Stylist Makeup Artist Casting Director Models (2) | ||||||
Lookbook | Dec 2021 | Editor: Clare Byrne Casting: Bert Martirosyan | ||||
Fashion Editor / Stylist Hair Stylist Makeup Artist Casting Director Manicurist Models (2) | ||||||
Brand Campaign | Apr 2020 | Photo: Charlotte Wales Editor: Clare Byrne | No photos | |||
Photographer Fashion Editor / Stylist Hair Stylist Makeup Artist Casting Director Manicurist Models (2) | ||||||
Magazine Editorial | Jun 2017 | Photo: Charlotte Wales Editor: Clare Byrne | ||||
Photographer Designer Fashion Editor / Stylist Hair Stylist Makeup Artist Casting Director Set Designer Manicurist Models (4) | ||||||
All Shows (14)
| Show▼ | Event▼ | Date▼ | Stream▼ | Casting▼ | Designer▼ | Models ?▼ | Opener / Closer | Female▼ | Male▼ | Top 100▼ | Newcomers▼ | Avg Age▼ | Youngest▼ | Oldest▼ | Height ▼ | Avg Ht (F) ▼ | Avg Ht (M)▼ | Bust (F)▼ | Waist (F)▼ | Hips (F)▼ | Bust (M)▼ | Waist (M)▼ | Hips (M)▼ | Nationality▼ | White▼ | Black▼ | Asian▼ | Latino▼ | Brown Eyes▼ | Blue Eyes▼ | Green Eyes▼ | Blonde▼ | Red Hair▼ | Brown Hair▼ | Creative Dir.▼ | Brand▼ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
New York F/W 26 | Feb 13, 2026 | 55K | - | - | Harleth Kuusik (4) +31 | 30 | 2 | 1 | 0 | 31 | 23 | 62 | 5'11" | 5'10" | 5'11" | 31 | 23.3 | 34.3 | 31.5 | 24 | 35.3 | United States 25% +4 | 63% | 22% | 9% | 3% | 52% | 32% | 10% | 25% | 3% | 50% | ||||
New York S/S 26 | Sep 11, 2025 | 139K | Laura Reyes (9) +33 | 33 | 1 | 1 | 0 | 30 | 21 | 50 | 5'11" | 5'11" | 5'11" | 31 | 23.7 | 34.4 | 30 | 23 | 34 | United States 32% +4 | 67% | 24% | 6% | 0% | 38% | 41% | 12% | 26% | 9% | 35% | ||||||
A F/W 24 S | Sep 6, 2024 | - | - | Tilda Lindstam (6) +33 | - | 33 | 0 | 1 | 1 | 36 | 29 | 59 | 5'10" | 5'10" | - | 31.5 | 24.1 | 35 | - | - | - | United States 19% +4 | 55% | 32% | 13% | 0% | 56% | 31% | 6% | 22% | 3% | 41% | ||||
New York F/W 24 | Feb 11, 2024 | Sijia Kang (9) +43 | 42 | 2 | 2 | 0 | 28 | 22 | 32 | 5'10" | 5'10" | 5'11" | 31.4 | 23.7 | 34.9 | 33 | 24.5 | 34.5 | South Sudan 19% +4 | 43% | 40% | 15% | 0% | 46% | 20% | 17% | 12% | 5% | 37% | - | ||||||
New York F/W 24 | Feb 10, 2024 | 11K | - | Tilda Lindstam (6) +34 | 34 | 0 | 2 | 3 | 38 | 29 | 59 | 5'10" | 5'10" | - | 31.4 | 24.1 | 35 | - | - | - | United States 18% +4 | 56% | 31% | 13% | 0% | 58% | 30% | 6% | 21% | 3% | 45% | |||||
New York S/S 24 W | Sep 10, 2023 | 4K | Nicola KastNew | Adut Akech (9) +35 | 33 | 3 | 4 | 0 | 28 | 23 | 34 | 5'10" | 5'10" | 5'11" | 31.5 | 24.2 | 34.8 | 31.8 | 24.7 | 35.5 | United States 19% +4 | 59% | 31% | 9% | 0% | 39% | 27% | 9% | 21% | 3% | 39% | - | ||||
New York F/W 23 | Feb 11, 2023 | - | Andrea PratoNew | Alex Consani (10) +30 | 30 | 1 | 3 | 0 | 35 | 23 | 78 | 5'10" | 5'10" | 5'11" | 31.7 | 24.1 | 35.1 | 33 | 24.5 | 34.5 | United States 26% +4 | 53% | 33% | 13% | 7% | 45% | 29% | 6% | 19% | 6% | 32% | - | ||||
New York F/W 20 W | Feb 9, 2020 | Sijia Kang (9) +32 | 29 | 1 | 1 | 3 | 29 | 24 | 32 | 5'11" | 5'11" | 5'11" | 32 | 24.3 | 35.4 | 33 | 25 | 34 | United States 20% +4 | 17% | 39% | 26% | 17% | 84% | 8% | 0% | 4% | 4% | 36% | - | ||||||
New York F/W 19 W | Feb 9, 2019 | Alexandra Elizabeth Ljadov (4) +29 | 27 | 0 | 0 | 2 | 31 | 23 | 38 | 5'11" | 5'11" | - | 31.8 | 23.9 | 35.1 | - | - | - | United States 23% +4 | 55% | 27% | 14% | 0% | 52% | 24% | 8% | 24% | 4% | 36% | - | ||||||
New York S/S 19 W | Sep 8, 2018 | - | Romy Schonberger +27 | 24 | 0 | 0 | 0 | 31 | 28 | 37 | 5'10" | 5'10" | - | 31.6 | 24.1 | 35.4 | - | - | - | United States 18% +4 | 60% | 25% | 15% | 5% | 48% | 24% | 10% | 14% | 5% | 52% | - |