Area presented its F/W 24 collection during a runway show on February 10, 2024, at New York Fashion Week. The show was directed by creative director Piotrek Panszczyk and featured casting directors Andrea Prato and Daniel von der Graf. The cast included 35 models, with Yasmin Warsame opening the show and Sihana Shalaj closing it. The show is available for streaming and has garnered 11,374 views.