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Initial Agency

Initial Agency

Initial Agency is a modeling agency. FashionDB currently links 4 models to the agency, including 4 with a Model Score. Models linked to the agency have recorded 332 runway appearances across 293 unique shows, 11 of them in the last 12 months. Notable models linked to the agency include Jonas Glöer, Valerie Margareta, Henry Kitcher.

Agency Power Score

124,095

369th of 1,142 agencies worldwide · Top 33%

Models listed

4

4 with a Model Score

Listed with this agency in FashionDB

Total Model Score

167,066

377th of 1,140 agencies worldwide · Top 34%

Median Model Score

40,903

among 4 scored models

Runway, last 12 months

11

appearances across 11 unique shows

3 models walked

Career runway

332

appearances across 293 unique shows

Worldwide rank

369th

of 1,142 agencies worldwide by Agency Power Score

Top 33%

Highest-ranked models — Runway

View all

By Model Score: runway shows only, weighted by brand prestige and recency.

Jonas Glöer
Jonas Glöer

#512 · 72,932 score

228 shows walked

Valerie Margareta
Valerie Margareta

#915 · 44,792 score

6 shows walked

Henry Kitcher
Henry Kitcher

#1,141 · 37,014 score

93 shows walked

Bruno Poehm
Bruno Poehm

#2,973 · 12,328 score

2 shows walked

Highest-ranked models — Commercial

View all

By Campaign Score: the same formula over non-runway work — brand campaigns, editorials, lookbooks and covers (3x).

Jonas Glöer
Jonas Glöer

#150 · 48,129 campaign score

39 campaign credits

Valerie Margareta
Valerie Margareta

#420 · 24,964 campaign score

3 campaign credits

Henry Kitcher
Henry Kitcher

#822 · 14,768 campaign score

28 campaign credits

Most active, last 12 months

View all
Valerie Margareta
Valerie Margareta

#915 · 44,792 score

10 jobs in 12 months

Henry Kitcher
Henry Kitcher

#1,141 · 37,014 score

7 jobs in 12 months

Jonas Glöer
Jonas Glöer

#512 · 72,932 score

4 jobs in 12 months

Most followed

View all
Jonas Glöer
Jonas Glöer

#512 · 72,932 score

23,269 IG followers

Henry Kitcher
Henry Kitcher

#1,141 · 37,014 score

10,409 IG followers

Valerie Margareta
Valerie Margareta

#915 · 44,792 score

651 IG followers

Bruno Poehm
Bruno Poehm

#2,973 · 12,328 score

165 IG followers

Work mix

Unique jobs count each show, campaign or editorial once; model placements count every participating model listed with the agency.

Runway

293 unique jobs

332 model placements

11 in last 12 months

Campaigns

49 unique jobs

52 model placements

8 in last 12 months

Editorials

21 unique jobs

21 model placements

Lookbooks

7 unique jobs

7 model placements

2 in last 12 months

Browse all work

Performance over time

Runway by year

Activity by year

Based on FashionDB-recorded work by models listed with the agency. Earlier years may be incompletely recorded.

Top clients

BrandUnique jobsModel placements
Celine66
Louis Vuitton33
Tom Ford33
Boss22
Bottega Veneta11
Dior11
U Repubblica11
N2111
Balenciaga11
Top markets

Milan

1 jobs

Paris

1 jobs

Similar agencies

Ford Models

New York · 261 models listed

2 shared models
LUMIEN Creative

12 models listed

1 shared models

Statistics on this page are derived from work records and model profiles collected by FashionDB. Agency record updated October 22nd, 2025. Statistics computed August 1st, 2026. How these numbers are calculated