Boss

@boss (12.4M)
#42 / 511

Metzingen, Germany

Founded 1924

Revenue: €3.65 billion

1 stores

XETRA:BOSS

Owner: Hugo Boss AG

CEO: Daniel Grieder

Founder: Hugo Ferdinand Boss

Designers:

Jason Wu (2014–2016)Jenny Swank Krastewa (2019)Marco Falcioni (2024)

Casting Directors:

Ashley Brokaw (2015–2023)Michelle Lee (2016–2021)Liz Goldson (2017)Angus Munro (2017)Shawn Dezan (2018)Samuel Ellis Scheinman (2019–2023)Piergiorgio Del Moro (2019–2026)Cicek Yusuf (2020)Edward Kim (2021)Johanna Clas (2022)
Most Used Models

9,121 IG

(7)

301,517 IG

(7)

60,846 IG

(6)

229,379 IG

(6)

3,121,855 IG

(6)

Show 45 more

Top Models
Instagram Growth

12.4M followers

+0 (+0.00%) last month

+0 (+0.0%) total

12.4M

Mar 26

12.4M

May 26

12.4M

Jun 26

12.4M

Jul 26

First-Time Models

Show 16 more

Top Creative Directors
Top Designers
Top Casting Directors
Top Hair Stylists

(1)

Show 1 more

Top Makeup Artists
Average Height

Female

5'10"

Brand

5'9"

Industry

Male

6'2"

Brand

6'1"

Industry

Average Measurements

Female

Bust

31.8"

31.8"

Waist

24.2"

24.3"

Hips

35"

35.1"

Male

Chest

35.5"

35.4"

Waist

29"

28.8"

Hips

35.8"

35.7"

Nationality

1.

United States

18%

2.

Netherlands

9%

3.

United Kingdom

7%

4.

Germany

6%

5.

France

6%

See all

Ethnicity

1.

White

65%

61%

2.

Black

19%

20%

3.

Asian

10%

12%

4.

Latino

5%

7%

5.

Middle Eastern

2%

1%

6.

South Asian

2%

2%

7.

Native American

1%

Hair Color

1.

Brown

49%

48%

2.

Blonde

25%

21%

3.

Black

24%

27%

4.

Red

1%

3%

Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated

Model Measurements by Year

Average body measurements of models cast by Boss

Campaigns, Editorials & Lookbooks (104)

WorkTypeDateCreditsModelsPhotos
Brand Campaign

Nov 2025

Editor: Jim Moore

Creative: Trey Laird

No photos
Brand Campaign

Oct 2025

Lookbook

Sep 2025

Photo: Amit

Editor: Anita Szymczak

Brand Campaign

Aug 2025

Editor: Katelyn Gray

Creative: Michael Riso +1

No photos
Brand Campaign

Jun 2025

Photo: Daniel Jackson

All Shows (18)

ShowEventDateStreamCastingDesignerModels Opener / CloserFemaleMaleTop 100NewcomersAvg AgeYoungestOldestHeight
Avg Ht (F)
Avg Ht (M)Bust (F)Waist (F)Hips (F)Bust (M)Waist (M)Hips (M)NationalityWhiteBlackAsianLatinoBrown EyesBlue EyesGreen EyesBlondeRed HairBrown HairCreative Dir.Brand

Milan F/W 26 W

Feb 26, 2026

46K

Piergiorgio Del Moro

-

Selena Forrest (10) +60

31

29

16

1

28

21

44

5'10"

5'10"

6'2"

31.1

23.8

34.9

35.7

29

36.1

France 11% +4

64%

21%

10%

2%

52%

20%

13%

20%

0%

57%

Marco Falcioni

Boss

Milan S/S 26 W

Sep 24, 2025

85K

Piergiorgio Del Moro

-

Anok Yai (10) +53

28

26

16

4

29

19

49

5'10"

5'10"

6'2"

31.5

24.7

35.3

34.8

28.5

35.2

United States 17% +4

62%

19%

13%

2%

58%

25%

12%

17%

0%

50%

Marco Falcioni

Boss

Milan S/S 25 W

Sep 17, 2024

85K

Piergiorgio Del Moro

Marco FalcioniNew

Julia Nobis (10) +51

27

25

19

5

27

21

42

5'11"

5'10"

6'2"

32

24.2

35.3

35

29.6

35.7

United States 25% +4

64%

28%

6%

4%

51%

26%

11%

28%

0%

45%

Marco Falcioni

Boss

Milan S/S 24 W

Sep 22, 2023

Piergiorgio Del Moro

-

Yilan Hua (10) +61

35

26

18

6

31

21

49

5'11"

5'10"

6'2"

32.5

24.9

35.7

34.6

28.5

35.2

United States 21% +4

63%

23%

12%

2%

48%

21%

15%

25%

0%

48%

Marco Falcioni

Boss

B S/S 23 SM

Mar 15, 2023

-

Ashley Brokaw

-

Soouizz Okeke (4) +51

-

21

28

11

0

30

22

52

5'11"

5'10"

6'2"

31.7

24.4

35.4

35.7

29.8

35.6

United States 41% +4

53%

27%

11%

4%

56%

24%

11%

33%

2%

36%

Marco Falcioni

Boss

Milan S/S 23 W

Sep 21, 2022

1.1M

Johanna Clas

-

Chu Wong (10) +57

-

27

27

6

6

31

20

56

5'11"

5'10"

6'2"

32

24.6

35.5

35.6

28.9

35.6

United States 16% +4

52%

22%

10%

10%

67%

27%

2%

18%

0%

51%

Marco Falcioni

Boss

DD| SS22

Feb 1, 2022

-

Johanna ClasNew

-

Maartje Verhoef (6) +26

-

14

12

0

0

31

27

37

5'11"

5'10"

6'2"

32

24.3

35.6

36.5

29.6

37

United States 23% +4

56%

16%

12%

4%

56%

28%

12%

24%

0%

52%

Ingo Wilts

Boss

BXRAS 2 S 2021

Sep 23, 2021

-

Michelle Lee

-

Maartje Verhoef (6) +53

-

28

20

0

8

29

20

40

5'11"

5'10"

6'2"

32.1

24.1

35.2

36.4

29.2

36

United States 18% +4

48%

30%

10%

15%

57%

24%

7%

21%

2%

52%

-

Boss

Milan F/W 20 W

Feb 23, 2020

41K

Piergiorgio Del Moro

-

Sora Choi (10) +72

41

26

11

0

29

21

41

5'10"

5'10"

6'2"

31.3

23.9

34.8

34.5

28.4

35.4

China 11% +4

63%

19%

18%

2%

46%

34%

7%

41%

0%

29%

Ingo Wilts

Boss

Milan S/S 20 W

Sep 22, 2019

Piergiorgio Del MoroNew

Jenny Swank KrastewaNew

Sora Choi (10) +68

37

28

10

0

28

21

35

5'11"

5'10"

6'2"

31.1

23.9

34.6

34.8

28.8

35.3

United Kingdom 13% +4

61%

25%

12%

4%

47%

34%

10%

22%

0%

47%

Ingo Wilts

Boss