Theory
New York, United States
Founded 1997
Revenue: $1 billion
221 stores
Parent: Fast Retailing
Founder: Andrew Rosen & Elie Tahari
Designers:
Olivier Theyskens (2012–2014)Most Used Models
(4)
37,309 IG
(3)
87,792 IG
(3)
19,619 IG
(3)
(3)
Show 45 more
Top Models
#22
#25
#43
#99
#126
Show 45 more
Instagram Growth
492K followers
+0 (+0.00%) last month
+0 (+0.0%) total
492K
Mar 26
492K
May 26
492K
Jun 26
492K
Jul 26
First-Time Models
#983
#2568
#7338
Show 3 more
Top Designers
(4)
Top Casting Directors
(2)
(1)
(1)
Top Hair Stylists
(1)
(1)
Top Makeup Artists
(2)
(1)
Top Fashion Editors
(2)
Average Height
Female
5'10"
Brand
5'9"
Industry
Male
5'11"
Brand
6'1"
Industry
Average Measurements
Female
Bust
32.2"
31.8"
Waist
24.3"
24.3"
Hips
35.3"
35.1"
Male
Chest
32.3"
35.4"
Waist
23.8"
28.8"
Hips
34.5"
35.7"
Nationality
1.
United States
15%
2.
Brazil
14%
3.
Netherlands
13%
4.
Canada
6%
5.
United Kingdom
6%
See all
Ethnicity
1.
White
70%
61%
2.
Black
13%
20%
3.
Asian
10%
12%
4.
Latino
9%
7%
5.
South Asian
3%
2%
Hair Color
1.
Brown
49%
48%
2.
Blonde
30%
21%
3.
Black
16%
27%
4.
Red
5%
3%
Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated
Model Measurements by Year
Average body measurements of models cast by Theory
Campaigns, Editorials & Lookbooks (27)
| Work | Type | Date | Credits | Models | Photos | |
|---|---|---|---|---|---|---|
Brand Campaign | Feb 2026 | Editor: Dogi Nesanir | No photos | |||
Brand Campaign | Jan 2026 | Photo: James Brodribb Editor: Alex Harrington | ||||
Photographer Fashion Editor / Stylist Hair Stylist Makeup Artist Manicurist Models (1) | ||||||
Magazine Editorial | Nov 2025 | Photo: Heather Sten | ||||
Brand Campaign | Oct 2025 | — | No photos | |||
Models (1) | ||||||
Brand Campaign | Feb 2025 | Photo: Stefano Ortega Editor: Akari Endo-Gaut | ||||
Photographer Fashion Editor / Stylist Hair Stylist Makeup Artist Models (2) | ||||||
All Shows (6)
| Show▼ | Event▼ | Date▼ | Stream▼ | Casting▼ | Designer▼ | Models ?▼ | Opener / Closer | Female▼ | Male▼ | Top 100▼ | Newcomers▼ | Avg Age▼ | Youngest▼ | Oldest▼ | Height ▼ | Avg Ht (F) ▼ | Avg Ht (M)▼ | Bust (F)▼ | Waist (F)▼ | Hips (F)▼ | Bust (M)▼ | Waist (M)▼ | Hips (M)▼ | Nationality▼ | White▼ | Black▼ | Asian▼ | Latino▼ | Brown Eyes▼ | Blue Eyes▼ | Green Eyes▼ | Blonde▼ | Red Hair▼ | Brown Hair▼ | Creative Dir.▼ | Brand▼ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
New York S/S 24 W | Sep 9, 2023 | - | - | Maty Fall (10) +24 | 23 | 1 | 1 | 0 | 30 | 20 | 49 | 5'11" | 5'10" | 5'11" | 32.2 | 24.3 | 35.4 | 33 | 24.5 | 34.5 | United States 21% +4 | 65% | 17% | 13% | 9% | 54% | 38% | 4% | 29% | 4% | 46% | - | ||||
New York F/W 23 | Feb 9, 2023 | - | Rosie VogelNew | - | Sara Grace Wallerstedt (9) +24 | 23 | 2 | 2 | 1 | 27 | 24 | 33 | 5'10" | 5'10" | 5'11" | 31.7 | 24.2 | 35.3 | 32.3 | 23.8 | 34.5 | Netherlands 21% +4 | 45% | 20% | 20% | 15% | 61% | 26% | 9% | 13% | 9% | 48% | - | |||
New York F/W 14 W | Feb 10, 2014 | - | Michelle LeeNew | Lexi Boling (7) +21 | 19 | 0 | 0 | 0 | 33 | 32 | 34 | 5'11" | 5'11" | - | 31.9 | 23.7 | 34.9 | - | - | - | France 14% +4 | 92% | 8% | 0% | 0% | 23% | 38% | 31% | 46% | 8% | 38% | - | ||||
New York S/S 14 | Sep 9, 2013 | - | Hanne Gaby Odiele (8) +31 | 22 | 0 | 0 | 3 | 33 | 30 | 38 | 5'11" | 5'10" | - | 32.9 | 24.7 | 35.8 | - | - | - | Belgium 20% +4 | 92% | 0% | 8% | 0% | 7% | 47% | 40% | 40% | 0% | 53% | - | |||||
New York F/W 13 W | Feb 11, 2013 | - | - | Valery Kaufman (6) +36 | - | 33 | 0 | 0 | 2 | 33 | 31 | 34 | 5'11" | 5'10" | - | 32.3 | 24.3 | 35.3 | - | - | - | Brazil 16% +4 | 87% | 7% | 0% | 13% | 29% | 24% | 35% | 24% | 0% | 71% | - | |||
New York S/S 13 | Sep 10, 2012 | - | - | Julia Nobis (10) +34 | - | 28 | 1 | 1 | 2 | 34 | 31 | 37 | 5'11" | 5'11" | - | 31.8 | 24.2 | 35.1 | - | - | - | Netherlands 17% +4 | 85% | 8% | 8% | 8% | 20% | 47% | 13% | 47% | 0% | 47% | - |