Sportmax
Reggio Emilia, Italy
Founded 1969
Revenue: $1 billion
50 stores
Parent: Max Mara Fashion Group
Owner: Max Mara Fashion Group
Casting Directors:
Rosalba Troiano (2012–2015)Piergiorgio Del Moro (2016–2025)Giulia Massullo (2017–2024)Samuel Ellis Scheinman (2021)Julia Lange (2023–2024)Max Maerzinger (2023)Alfredo Bisciotti (2024)Most Used Models
86,656 IG
(10)
18,712 IG
(8)
89,905 IG
(8)
473,254 IG
(8)
55,599 IG
(7)
Show 45 more
Top Models
#1
#4
#5
#6
#7
Show 45 more
Instagram Growth
375K followers
+0 (+0.00%) last month
+0 (+0.0%) total
375K
Mar 26
375K
May 26
375K
Jun 26
375K
Jul 26
First-Time Models
#890
#3177
Top Creative Directors
(1)
Top Casting Directors
(13)
(11)
(7)
(2)
(1)
Show 2 more
Top Hair Stylists
(8)
(2)
(2)
(1)
(1)
Show 1 more
Top Makeup Artists
(5)
(2)
(2)
(2)
(2)
Show 4 more
Top Fashion Editors
(8)
(5)
(2)
(2)
Average Height
Female
5'10"
Brand
5'9"
Industry
Male
5'11"
Brand
6'1"
Industry
Average Measurements
Female
Bust
31.3"
31.8"
Waist
23.8"
24.3"
Hips
34.7"
35.1"
Male
Chest
30.4"
35.4"
Waist
24.6"
28.8"
Hips
34"
35.7"
Nationality
1.
United States
13%
2.
Netherlands
10%
3.
China
7%
4.
France
6%
5.
United Kingdom
6%
See all
Ethnicity
1.
White
67%
61%
2.
Black
16%
20%
3.
Asian
11%
12%
4.
Latino
6%
7%
5.
South Asian
1%
2%
Hair Color
1.
Brown
48%
48%
2.
Blonde
28%
21%
3.
Black
22%
27%
4.
Red
2%
3%
5.
Auburn
1%
Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated
Model Measurements by Year
Average body measurements of models cast by Sportmax
Campaigns, Editorials & Lookbooks (19)
| Work | Type | Date | Credits | Models | Photos | |
|---|---|---|---|---|---|---|
Brand Campaign | Feb 2026 | Editor: Jacob K Casting: Piergiorgio Del Moro | No photos | |||
Fashion Editor / Stylist Casting Director Models (1) | ||||||
Lookbook | Jan 2026 | Photo: Ava Van Osdol Editor: Jacob K | ||||
Photographer Fashion Editor / Stylist Makeup Artist Casting Director Models (1) | ||||||
Lookbook | Nov 2025 | — | ||||
Brand Campaign | Sep 2025 | Photo: Julien Martinez Leclerc Editor: Katie Burnett | No photos | |||
Photographer Fashion Editor / Stylist Hair Stylist Makeup Artist Models (1) | ||||||
Brand Campaign | Apr 2024 | Editor: Rujana Cantoni Casting: Simone Bart Rocchietti | No photos | |||
Fashion Editor / Stylist Casting Director Models (2) | ||||||
All Shows (30)
| Show▼ | Event▼ | Date▼ | Stream▼ | Casting▼ | Designer▼ | Models ?▼ | Opener / Closer | Female▼ | Male▼ | Top 100▼ | Newcomers▼ | Avg Age▼ | Youngest▼ | Oldest▼ | Height ▼ | Avg Ht (F) ▼ | Avg Ht (M)▼ | Bust (F)▼ | Waist (F)▼ | Hips (F)▼ | Bust (M)▼ | Waist (M)▼ | Hips (M)▼ | Nationality▼ | White▼ | Black▼ | Asian▼ | Latino▼ | Brown Eyes▼ | Blue Eyes▼ | Green Eyes▼ | Blonde▼ | Red Hair▼ | Brown Hair▼ | Creative Dir.▼ | Brand▼ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Milan F/W 26 W | Feb 27, 2026 | 138 | - | - | Hejia Li (10) +41 | 41 | 0 | 21 | 0 | 24 | 18 | 30 | 5'10" | 5'11" | - | 30.4 | 23.6 | 34.5 | - | - | - | South Sudan 19% +4 | 48% | 31% | 7% | 17% | 64% | 12% | 7% | 24% | 2% | 40% | - | |||
Milan S/S 26 W | Sep 25, 2025 | 5K | - | Apolline Rocco Fohrer (10) +43 | 42 | 1 | 22 | 0 | 23 | 18 | 32 | 5'11" | 5'11" | 5'10" | 30.5 | 23.6 | 34.5 | 31 | 24.5 | 34 | South Sudan 20% +4 | 59% | 25% | 9% | 7% | 48% | 23% | 9% | 32% | 0% | 39% | - | ||||
Milan F/W 25 W | Feb 27, 2025 | 2K | - | Jeanne Cadieu (10) +47 | 47 | 0 | 20 | 0 | 25 | 19 | 49 | 5'10" | 5'10" | - | 30.8 | 23.4 | 34.4 | - | - | - | South Sudan 17% +4 | 58% | 23% | 13% | 6% | 50% | 27% | 6% | 25% | 2% | 42% | - | ||||
Milan S/S 25 W | Sep 19, 2024 | 5K | - | Agel Akol (10) +43 | 44 | 0 | 13 | 1 | 27 | 21 | 40 | 5'11" | 5'11" | - | 31 | 23.8 | 34.6 | - | - | - | South Sudan 18% +4 | 56% | 30% | 9% | 5% | 50% | 36% | 5% | 21% | 0% | 47% | |||||
Milan F/W 24 W | Feb 22, 2024 | 6K | - | Lineisy Montero (9) +45 | 44 | 2 | 16 | 0 | 27 | 21 | 40 | 5'10" | 5'10" | 5'11" | 30.8 | 23.9 | 34.5 | 29.5 | 23 | 34.5 | United States 24% +4 | 64% | 11% | 11% | 13% | 46% | 28% | 9% | 26% | 4% | 43% | - | ||||
Milan S/S 24 W | Sep 22, 2023 | - | Julia LangeNew | - | Yilan Hua (10) +45 | 43 | 1 | 22 | 0 | 26 | 22 | 31 | 5'11" | 5'10" | 5'11" | 30.7 | 23.9 | 34.3 | 30 | 23.5 | 33.5 | United States 16% +4 | 67% | 19% | 12% | 2% | 42% | 30% | 12% | 33% | 2% | 35% | - | |||
Milan F/W 23 W | Feb 24, 2023 | - | - | Awar Odhiang (10) +48 | 45 | 3 | 15 | 0 | 25 | 22 | 30 | 5'10" | 5'10" | 5'11" | 31 | 23.8 | 34.6 | 29.8 | 23.6 | 34.5 | South Sudan 14% +4 | 71% | 20% | 7% | 2% | 36% | 33% | 16% | 31% | 7% | 44% | - | ||||
Milan S/S 23 W | Sep 22, 2022 | 2K | - | Yilan Hua (10) +45 | 42 | 4 | 13 | 0 | 30 | 22 | 78 | 5'10" | 5'10" | 6'0" | 30.9 | 23.6 | 34.5 | 31.3 | 23.8 | 34 | Netherlands 11% +4 | 63% | 20% | 10% | 5% | 38% | 33% | 19% | 36% | 2% | 38% | - | ||||
Milan F/W 22 W | Feb 25, 2022 | 14K | - | Awar Odhiang (10) +41 | 41 | 1 | 10 | 1 | 32 | 23 | 84 | 5'10" | 5'10" | 5'10" | 30.9 | 23.8 | 34.5 | 29 | 23 | 35 | United States 15% +4 | 57% | 14% | 16% | 16% | 47% | 32% | 13% | 34% | 0% | 50% | - | ||||
Milan S/S 22 W | Sep 24, 2021 | 25K | - | Hyunji Shin (9) +42 | 43 | 0 | 4 | 1 | 32 | 23 | 84 | 5'10" | 5'10" | - | 31.1 | 23.7 | 34.5 | - | - | - | United States 23% +4 | 68% | 20% | 8% | 10% | 50% | 33% | 8% | 25% | 8% | 50% | - |