London, United Kingdom
Founded 2010
Revenue: $5 million
4 stores
Founder: Simone Rocha
Designers:
Simone Rocha (2014–2026)Casting Directors:
Piergiorgio Del Moro (2015–2022)Samuel Ellis Scheinman (2016–2023)Helena Balladino (2019–2021)Julia Lange (2023–2026)Olivia Langner (2023)Max Maerzinger (2024–2025)50,583 IG
(10)
24,877 IG
(8)
31,941 IG
(7)
23,333 IG
(7)
3,595 IG
(7)
Show 45 more
#2
#6
#7
#8
#9
Show 45 more
1.0M followers
+0 (+0.00%) last month
+0 (+0.0%) total
1.0M
Mar 26
1.0M
May 26
1.0M
Jun 26
1.0M
Jul 26
This brand has launched the careers of 1 top 100 and 3 top 300 models
#17
#193
#217
#471
#528
Show 82 more
(24)
(14)
(13)
(6)
(2)
(2)
Show 1 more
(10)
(7)
(2)
(1)
(1)
Show 2 more
(12)
(10)
(1)
(20)
Female
5'10"
Brand
5'9"
Industry
Male
6'1"
Brand
6'1"
Industry
Female
Bust
31.3"
31.8"
Waist
24.1"
24.3"
Hips
34.8"
35.1"
Male
Chest
33.4"
35.4"
Waist
27.5"
28.8"
Hips
34.3"
35.7"
1.
United Kingdom
23%
2.
United States
9%
3.
Netherlands
8%
4.
China
7%
5.
South Sudan
5%
See all
1.
White
64%
61%
2.
Black
17%
20%
3.
Asian
14%
12%
4.
Latino
4%
7%
5.
South Asian
3%
2%
1.
Brown
44%
48%
2.
Black
27%
27%
3.
Blonde
25%
21%
4.
Red
4%
3%
5.
Gray
1%
1%
Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated
Average body measurements of models cast by Simone Rocha
| Work | Type | Date | Credits | Models | Photos | |
|---|---|---|---|---|---|---|
Lookbook | Feb 2021 | Photo: Andrew Nuding Editor: Robbie Spencer | ||||
Photographer Designer Fashion Editor / Stylist Hair Stylist Makeup Artist Casting Director Manicurist Models (9) | ||||||
| Show▼ | Event▼ | Date▼ | Stream▼ | Casting▼ | Designer▼ | Models ?▼ | Opener / Closer | Female▼ | Male▼ | Top 100▼ | Newcomers▼ | Avg Age▼ | Youngest▼ | Oldest▼ | Height ▼ | Avg Ht (F) ▼ | Avg Ht (M)▼ | Bust (F)▼ | Waist (F)▼ | Hips (F)▼ | Bust (M)▼ | Waist (M)▼ | Hips (M)▼ | Nationality▼ | White▼ | Black▼ | Asian▼ | Latino▼ | Brown Eyes▼ | Blue Eyes▼ | Green Eyes▼ | Blonde▼ | Red Hair▼ | Brown Hair▼ | Creative Dir.▼ | Brand▼ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
London F/W 26 | Feb 22, 2026 | Yilan Hua (10) +51 | 38 | 14 | 11 | 4 | 24 | 20 | 28 | 5'11" | 5'10" | 6'2" | 30.3 | 23.9 | 34.4 | 33.7 | 26.9 | 34.7 | United Kingdom 33% +4 | 71% | 16% | 14% | 2% | 45% | 33% | 2% | 24% | 6% | 45% | - | ||||||
London S/S 26 | Sep 21, 2025 | 1K | Kiki Willems (10) +50 | 36 | 15 | 11 | 10 | 25 | 20 | 33 | 5'10" | 5'10" | 6'1" | 31.2 | 24.5 | 34.9 | 33.1 | 26.6 | 34.9 | United Kingdom 27% +4 | 63% | 16% | 20% | 2% | 51% | 27% | 10% | 16% | 6% | 45% | - | |||||
London F/W 25 | Feb 23, 2025 | 10K | Yilan Hua (10) +46 | 36 | 11 | 9 | 5 | 29 | 21 | 45 | 5'11" | 5'10" | 6'1" | 31.1 | 24 | 34.7 | 32.9 | 27.6 | 35.2 | United Kingdom 34% +4 | 66% | 18% | 16% | 0% | 46% | 26% | 15% | 17% | 9% | 46% | - | |||||
London S/S 25 W | Sep 15, 2024 | 6K | Kiki Willems (10) +50 | 36 | 15 | 16 | 2 | 27 | 21 | 40 | 5'11" | 5'11" | 6'1" | 30.9 | 24 | 34.5 | 33.4 | 27.7 | 34 | United Kingdom 22% +4 | 68% | 16% | 14% | 0% | 45% | 27% | 20% | 24% | 4% | 43% | - | |||||
London F/W 24 | Feb 16, 2024 | 47 | Kiki Willems (10) +46 | 34 | 13 | 14 | 7 | 26 | 21 | 40 | 5'10" | 5'10" | 6'1" | 30.9 | 24 | 34.5 | 33.3 | 26.8 | 34.4 | United Kingdom 26% +4 | 62% | 18% | 20% | 2% | 47% | 21% | 15% | 26% | 6% | 38% | - | |||||
London S/S 24 W & M | Sep 17, 2023 | - | Julia LangeNew | Kiki Willems (10) +44 | 32 | 13 | 9 | 10 | 27 | 22 | 33 | 5'10" | 5'10" | 6'2" | 31.2 | 24.3 | 34.7 | 33.2 | 28.1 | 34.8 | United Kingdom 32% +4 | 54% | 22% | 20% | 0% | 51% | 20% | 10% | 17% | 5% | 48% | - | ||||
London F/W 23 W & M | Feb 18, 2023 | - | Yilan Hua (10) +44 | 29 | 15 | 8 | 11 | 31 | 22 | 47 | 5'10" | 5'10" | 6'2" | 31 | 24 | 34.6 | 33.9 | 28.3 | 33.6 | United Kingdom 32% +4 | 56% | 19% | 19% | 3% | 46% | 26% | 8% | 15% | 10% | 44% | - | |||||
London S/S 23 W & M | Sep 17, 2022 | 5K | Kiki Willems (10) +43 | 30 | 14 | 4 | 8 | 30 | 21 | 78 | 5'10" | 5'10" | 6'1" | 31.1 | 23.9 | 34.9 | 32.6 | 27.8 | 34.5 | United Kingdom 31% +4 | 46% | 26% | 17% | 3% | 51% | 35% | 3% | 22% | 6% | 42% | - | |||||
London F/W 22 | Feb 20, 2022 | Sara Grace Wallerstedt (9) +35 | 25 | 9 | 2 | 9 | 30 | 23 | 78 | 5'10" | 5'10" | 6'0" | 31.3 | 24.4 | 34.8 | 32.1 | 26.5 | 33.3 | United Kingdom 35% +4 | 52% | 19% | 22% | 4% | 57% | 25% | 11% | 25% | 4% | 29% | - | ||||||
London S/S 22 W & M | Sep 20, 2021 | Kiki Willems (10) +28 | 28 | 0 | 3 | 5 | 31 | 24 | 78 | 5'10" | 5'10" | - | 30.8 | 23.8 | 34.3 | - | - | - | United Kingdom 35% +4 | 50% | 25% | 17% | 0% | 50% | 38% | 4% | 17% | 0% | 42% | - |