Puma
Herzogenaurach
Founded 1948
Revenue: €6.8 billion
830 stores
Owner: Kering
CEO: Bjørn Gulden
Founder: Rudolf Dassler
Designers:
Rihanna (2016–2017)Casting Directors:
Piergiorgio Del Moro (2016–2017)Samuel Ellis Scheinman (2016–2017)Roger Inniss (2022)Jorge Morales (2022)Most Used Models
347,370 IG
(3)
42,226 IG
(2)
301,517 IG
(2)
84,943 IG
(2)
3,121,855 IG
(2)
Show 45 more
Top Models
#46
#54
#68
#74
#105
Show 45 more
Instagram Growth
13.1M followers
+0 (+0.00%) last month
+0 (+0.0%) total
13.1M
Mar 26
13.1M
May 26
13.1M
Jun 26
13.1M
Jul 26
First-Time Models
#1097
#3672
#8326
#8326
Top Creative Directors
(1)
Top Designers
(2)
Top Casting Directors
(2)
(2)
(1)
(1)
Top Hair Stylists
(2)
(1)
Top Makeup Artists
(1)
(1)
(1)
Top Fashion Editors
(1)
(1)
Average Height
Female
5'10"
Brand
5'9"
Industry
Male
6'2"
Brand
6'1"
Industry
Average Measurements
Female
Bust
31.9"
31.8"
Waist
24.1"
24.3"
Hips
34.8"
35.1"
Male
Chest
35.7"
35.4"
Waist
29.2"
28.8"
Hips
36"
35.7"
Nationality
1.
United States
29%
2.
Netherlands
8%
3.
United Kingdom
8%
4.
South Sudan
5%
5.
Brazil
4%
See all
Ethnicity
1.
White
45%
61%
2.
Black
31%
20%
3.
Latino
14%
7%
4.
Asian
9%
12%
5.
South Asian
2%
2%
6.
Middle Eastern
1%
1%
7.
Native American
1%
Hair Color
1.
Brown
50%
48%
2.
Black
32%
27%
3.
Blonde
17%
21%
4.
Red
1%
3%
Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated
Model Measurements by Year
Average body measurements of models cast by Puma
Campaigns, Editorials & Lookbooks (23)
| Work | Type | Date | Credits | Models | Photos | |
|---|---|---|---|---|---|---|
Brand Campaign | Sep 2025 | — | No photos | |||
Models (2) | ||||||
Brand Campaign | Sep 2025 | Casting: Lylia Bokele | ||||
Brand Campaign | Aug 2024 | Producer: Melissa Scott | ||||
Brand Campaign | Feb 2024 | Photo: Collier Schorr Casting: Blair Broll | ||||
Models (4) | ||||||
Lookbook | Nov 2023 | Creative: A$AP Rocky | No photos | |||
Models (1) | ||||||
All Shows (3)
| Show▼ | Event▼ | Date▼ | Stream▼ | Casting▼ | Designer▼ | Models ?▼ | Opener / Closer | Female▼ | Male▼ | Top 100▼ | Newcomers▼ | Avg Age▼ | Youngest▼ | Oldest▼ | Height ▼ | Avg Ht (F) ▼ | Avg Ht (M)▼ | Bust (F)▼ | Waist (F)▼ | Hips (F)▼ | Bust (M)▼ | Waist (M)▼ | Hips (M)▼ | Nationality▼ | White▼ | Black▼ | Asian▼ | Latino▼ | Brown Eyes▼ | Blue Eyes▼ | Green Eyes▼ | Blonde▼ | Red Hair▼ | Brown Hair▼ | Creative Dir.▼ | Brand▼ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
P S/S 23 S | Sep 13, 2022 | - | - | Matt van de Sande (4) +59 | - | 31 | 21 | 0 | 4 | 31 | 27 | 36 | 5'11" | 5'11" | 6'1" | 31.7 | 24.1 | 35 | 35.5 | 28.8 | 35.9 | United States 31% +4 | 29% | 44% | 13% | 15% | 77% | 8% | 2% | 13% | 2% | 40% | ||||
New York S/S 18 W | Sep 10, 2017 | Sora Choi (10) +49 | 39 | 10 | 5 | 0 | 30 | 25 | 45 | 5'11" | 5'10" | 6'3" | 31.8 | 24 | 34.7 | 36 | 29.7 | 35.6 | United States 34% +4 | 55% | 23% | 5% | 18% | 56% | 16% | 18% | 16% | 0% | 59% | - | ||||||
New York F/W 16 W | Feb 12, 2016 | Maartje Verhoef (6) +38 | 30 | 6 | 0 | 0 | 32 | 28 | 38 | 5'11" | 5'11" | 6'2" | 31.9 | 24 | 34.7 | 37.3 | 31.3 | 37.2 | United States 29% +4 | 65% | 13% | 6% | 13% | 44% | 28% | 9% | 28% | 0% | 53% | - |