MSGM

@msgm (733K)
#216 / 511

Milan, Italy

Founded 2009

Revenue: $50 million

50 stores

Owner: Massimo Giorgetti

Founder: Massimo Giorgetti

Designers:

Massimo Giorgetti (2013–2026)

Casting Directors:

Rosalba Troiano (2013)Piergiorgio Del Moro (2014–2017)Samuel Ellis Scheinman (2016–2017)Barbara Nicoli & Leila Ananna (2017–2025)Barbara Nicoli (2023–2026)Leila Ananna (2023)Dania Miatello (2023)
Most Used Models

80,741 IG

(7)

80,328 IG

(5)

1,428 IG

(4)

Show 45 more

Top Models

#55

Show 45 more

Instagram Growth

733K followers

+0 (+0.00%) last month

+0 (+0.0%) total

733K

Mar 26

733K

May 26

733K

Jun 26

733K

Jul 26

First-Time Models
Top Creative Directors
Top Designers
Top Hair Stylists

(4)

Show 11 more

Top Makeup Artists
Top Fashion Editors
Average Height

Female

5'10"

Brand

5'9"

Industry

Male

6'2"

Brand

6'1"

Industry

Average Measurements

Female

Bust

31.3"

31.8"

Waist

23.8"

24.3"

Hips

34.8"

35.1"

Male

Chest

35"

35.4"

Waist

28.7"

28.8"

Hips

35.7"

35.7"

Nationality

1.

United States

11%

2.

United Kingdom

8%

3.

Netherlands

7%

4.

France

7%

5.

China

6%

See all

Ethnicity

1.

White

61%

61%

2.

Black

20%

20%

3.

Asian

12%

12%

4.

Latino

7%

7%

5.

South Asian

2%

2%

6.

Middle Eastern

1%

1%

Hair Color

1.

Brown

47%

48%

2.

Black

28%

27%

3.

Blonde

21%

21%

4.

Red

4%

3%

5.

Auburn

1%

Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated

Model Measurements by Year

Average body measurements of models cast by MSGM

Campaigns, Editorials & Lookbooks (14)

WorkTypeDateCreditsModelsPhotos
Lookbook

Jan 2022

Photo: Luke Abby

Editor: Patrick Welde

Lookbook

Jan 2022

Photo: Luke Abby

Editor: Vittoria Cerciello

Lookbook

Feb 2021

Editor: Vittoria Cerciello

Designer: Massimo Giorgetti

Brand Campaign

Jan 2020

Photo: Johnny Dufort

Editor: Robbie Spencer

Brand Campaign

Sep 2019

Photo: Elaine Constantine

Editor: Robbie Spencer

All Shows (41)

ShowEventDateStreamCastingDesignerModels Opener / CloserFemaleMaleTop 100NewcomersAvg AgeYoungestOldestHeight
Avg Ht (F)
Avg Ht (M)Bust (F)Waist (F)Hips (F)Bust (M)Waist (M)Hips (M)NationalityWhiteBlackAsianLatinoBrown EyesBlue EyesGreen EyesBlondeRed HairBrown HairCreative Dir.Brand

Milan F/W 26 W

Feb 28, 2026

7K

Barbara Nicoli

Massimo Giorgetti

Naomi Apajok (9) +21

22

0

0

0

29

29

29

5'10"

5'10"

-

30.5

23.2

34.3

-

-

-

France 9% +4

55%

18%

9%

18%

64%

27%

0%

14%

5%

52%

Massimo Giorgetti

MSGM

Milan S/S 26 W

Sep 26, 2025

5K

Barbara Nicoli & Leila Ananna

Massimo Giorgetti

Roxane Plaza (9) +28

28

1

0

0

29

29

29

5'10"

5'10"

5'11"

30.3

23.3

34.4

31

24.5

34.5

France 14% +4

72%

17%

10%

0%

39%

39%

11%

32%

11%

32%

Massimo Giorgetti

MSGM

Milan F/W 25 W

Feb 28, 2025

11K

Barbara Nicoli & Leila Ananna

Massimo Giorgetti

Xinyue Guo (9) +31

30

2

0

0

27

23

29

5'10"

5'10"

6'0"

30.5

23.3

34.5

31.8

25.8

35

China 19% +4

53%

16%

25%

6%

69%

19%

3%

9%

6%

44%

-

MSGM

Milan S/S 25 M

Jun 14, 2024

Barbara Nicoli & Leila Ananna

Massimo Giorgetti

Valerie Scherzinger (9) +51

-

25

27

1

3

27

22

29

5'10"

5'10"

6'2"

30.8

24.2

34.6

34.3

28.2

35.5

United States 12% +4

65%

25%

10%

2%

54%

27%

6%

17%

6%

40%

-

MSGM

Milan F/W 24 W

Feb 22, 2024

9K

Barbara Nicoli & Leila Ananna

Massimo Giorgetti

Agel Akol (10) +40

39

2

2

0

31

23

49

5'10"

5'10"

6'1"

31.1

23.7

34.7

32.5

25

34.8

United States 18% +4

59%

18%

15%

10%

48%

30%

15%

18%

8%

45%

-

MSGM

Milan F/W 24 M

Jan 13, 2024

9K

Barbara Nicoli & Leila Ananna

Massimo Giorgetti

Rubuen Bilan-Carroll (9) +24

-

1

24

0

4

29

29

29

6'3"

6'3"

6'2"

35.4

28.7

33.5

34

27.8

35.1

Nigeria 13% +4

61%

30%

17%

0%

65%

22%

9%

9%

0%

39%

-

MSGM

Milan S/S 24 W

Sep 22, 2023

-

Barbara Nicoli

Massimo Giorgetti

Alyssa Traoré (5) +36

-

34

1

2

2

28

22

33

5'10"

5'10"

5'11"

31

23.5

34.7

30

23.5

33.5

Netherlands 14% +4

60%

20%

11%

9%

51%

40%

3%

31%

3%

43%

-

MSGM

Milan S/S 24 M

Jun 17, 2023

-

Barbara Nicoli & Leila Ananna

Massimo Giorgetti

Craig Shimirimana (9) +31

4

28

0

2

29

29

29

6'2"

6'2"

6'2"

35.8

29.2

34.9

34.2

28.1

35.4

Germany 13% +4

54%

29%

14%

0%

54%

36%

7%

11%

0%

43%

-

MSGM

Milan F/W 23 W

Feb 25, 2023

-

Barbara Nicoli

Massimo Giorgetti

Marjan Jonkman (4) +35

35

0

3

1

26

22

32

5'10"

5'10"

-

31.1

23.6

34.6

-

-

-

Brazil 19% +4

45%

28%

14%

14%

69%

21%

10%

21%

3%

45%

-

MSGM

Milan F/W 23 M

Jan 14, 2023

385

Barbara NicoliNew

Massimo Giorgetti

Mamuor Majeng (10) +28

-

3

26

1

1

29

29

29

6'2"

6'3"

6'2"

36.4

29.3

35.3

34.2

28.4

35.7

Belgium 19% +4

43%

30%

13%

9%

65%

17%

4%

13%

4%

35%

-

MSGM