Masha Popova

Masha Popova is a fashion brand founded by Masha Popova. The brand has participated in five fashion weeks and has recorded a total of five runway shows from 2022 to 2026, as noted by FashionDB. Carola Monteleone has served as a frequent casting director for two of these shows, while Sonya Mohova, Lydia Celesta, and Mayor Dutie are the most frequently used models. The brand's Instagram account has about 2,910 followers.

Founder: Masha Popova

Designers:

Masha Popova (2023–2026)

Casting Directors:

Holly Cullen (2022)Sarah Small (2023)Emma Matell (2024)Carola Monteleone (2024–2026)
Most Used Models

74,293 IG

(3)

10,642 IG

(2)

20,326 IG

(2)

10,081 IG

(2)

5,771 IG

(2)

Show 45 more

Top Models

#287

Show 45 more

Instagram Growth

3K followers

+0 (+0.00%) last month

+0 (+0.0%) total

3K

Mar 26

3K

May 26

3K

Jun 26

3K

Jul 26

First-Time Models
Top Designers
Top Casting Directors
Top Hair Stylists
Top Makeup Artists
Top Fashion Editors
Average Height

Female

5'10"

Brand

5'9"

Industry

Male

6'1"

Brand

6'1"

Industry

Average Measurements

Female

Bust

31.5"

31.8"

Waist

24.3"

24.3"

Hips

35.5"

35.1"

Male

Chest

33.4"

35.4"

Waist

26.9"

28.8"

Hips

33.4"

35.7"

Nationality

1.

United Kingdom

20%

2.

South Sudan

14%

3.

China

13%

4.

United States

11%

5.

Ukraine

6%

See all

Ethnicity

1.

White

46%

61%

2.

Black

25%

20%

3.

Asian

25%

12%

4.

South Asian

4%

2%

5.

Latino

1%

7%

Hair Color

1.

Black

43%

27%

2.

Brown

31%

48%

3.

Blonde

21%

21%

4.

Red

4%

3%

Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated

Model Measurements by Year

Average body measurements of models cast by Masha Popova

All Shows (5)

ShowEventDateStreamCastingDesignerModels Opener / CloserFemaleMaleTop 100NewcomersAvg AgeYoungestOldestHeight
Avg Ht (F)
Avg Ht (M)Bust (F)Waist (F)Hips (F)Bust (M)Waist (M)Hips (M)NationalityWhiteBlackAsianLatinoBrown EyesBlue EyesGreen EyesBlondeRed HairBrown HairCreative Dir.Brand

London F/W 26

Feb 21, 2026

5K

Carola Monteleone

Masha Popova

Mayor Dutie (7) +16

-

14

3

0

0

25

21

29

5'11"

5'10"

6'1"

30.8

23.8

35.2

32.5

28.3

33.5

United Kingdom 35% +4

63%

19%

19%

0%

69%

19%

13%

19%

6%

31%

-

Masha Popova

London S/S 25 W

Sep 14, 2024

303

Carola MonteleoneNew

Masha Popova

J Moon (9) +16

17

0

0

1

35

26

78

5'11"

5'10"

-

31.5

24.1

35.5

-

-

-

China 24% +4

41%

18%

47%

0%

65%

24%

0%

24%

0%

18%

-

Masha Popova

London F/W 24

Feb 15, 2024

299

Emma MatellNew

Masha Popova

Nyaueth Riam (7) +19

-

17

3

0

3

24

23

26

5'10"

5'9"

6'0"

31.8

24.8

35.9

32.3

25

33.8

South Sudan 22% +4

44%

28%

17%

0%

56%

33%

0%

17%

6%

28%

-

Masha Popova

London S/S 24 W & M

Sep 17, 2023

-

Sarah SmallNew

Masha Popova

Chun Jin (6) +14

11

4

0

2

27

24

29

5'11"

5'10"

6'1"

32.7

25.7

36.5

34.8

27.2

31.5

United Kingdom 33% +4

64%

27%

9%

0%

36%

27%

9%

27%

9%

45%

-

Masha Popova

London S/S 23 W & M

Sep 16, 2022

299

Holly Cullen

-

Nyaueth Riam (7) +13

12

2

0

1

41

26

84

5'11"

5'10"

6'3"

31.5

24

35.1

34

26

36

South Sudan 23% +4

25%

50%

17%

8%

75%

17%

0%

8%

0%

50%

-

Masha Popova