KNWLS
London, United Kingdom
Founded 2017
Founder: Charlotte Knowles & Alexandre Arsenault
Casting Directors:
Finlay Macaulay (2019–2022)Barbara Nicoli & Leila Ananna (2023)Jess Hallett (2024)Isabel Bush (2024–2025)Most Used Models
(5)
8,536 IG
(5)
10,521 IG
(4)
47,298 IG
(3)
20,326 IG
(3)
Show 45 more
Top Models
#13
#145
#151
#156
#190
Show 45 more
Instagram Growth
33 followers
+0 (+0.00%) last month
+0 (+0.0%) total
33
Mar 26
33
May 26
33
Jun 26
33
Jul 26
First-Time Models
#1351
#2899
#4145
#6211
#6998
Show 4 more
Top Creative Directors
(1)
(1)
(1)
(1)
(1)
Top Designers
(8)
(4)
Top Casting Directors
(4)
(2)
(1)
(1)
Top Hair Stylists
(2)
(2)
(1)
(1)
(1)
Top Makeup Artists
(4)
(3)
(1)
Top Fashion Editors
(7)
(1)
(1)
Average Height
Female
5'10"
Brand
5'9"
Industry
Male
5'10"
Brand
6'1"
Industry
Average Measurements
Female
Bust
31.1"
31.8"
Waist
23.9"
24.3"
Hips
34.7"
35.1"
Male
Chest
30.3"
35.4"
Waist
25.3"
28.8"
Hips
35"
35.7"
Nationality
1.
United Kingdom
14%
2.
United States
13%
3.
China
11%
4.
South Sudan
11%
5.
Brazil
5%
See all
Ethnicity
1.
White
48%
61%
2.
Black
25%
20%
3.
Asian
22%
12%
4.
Latino
6%
7%
5.
Middle Eastern
1%
1%
6.
South Asian
1%
2%
Hair Color
1.
Black
40%
27%
2.
Brown
37%
48%
3.
Blonde
17%
21%
4.
Red
4%
3%
5.
Gray
1%
1%
Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated
Model Measurements by Year
Average body measurements of models cast by KNWLS
Campaigns, Editorials & Lookbooks (10)
| Work | Type | Date | Credits | Models | Photos | |
|---|---|---|---|---|---|---|
Brand Campaign | Feb 2026 | Photo: Thue Nørgaard Editor: Georgia Pendlebury | ||||
Photographer Designer Fashion Editor / Stylist Hair Stylist Makeup Artist Casting Director Manicurist Models (2) | ||||||
Lookbook | Nov 2025 | Photo: Verity Smiley-Jones Editor: Georgia Pendlebury | ||||
Photographer Fashion Editor / Stylist Hair Stylist Makeup Artist Manicurist Models (3) | ||||||
Brand Campaign | Oct 2025 | Photo: Torso Editor: Georgia Pendlebury | ||||
Photographer Designer Fashion Editor / Stylist Hair Stylist Makeup Artist Casting Director Set Designer Manicurist Models (4) | ||||||
Brand Campaign | Sep 2025 | Photo: Verity Smiley-Jones Editor: Georgia Pendlebury | ||||
Photographer Fashion Editor / Stylist Hair Stylist Makeup Artist Casting Director Manicurist Models (1) | ||||||
Brand Campaign | Jul 2025 | Photo: Jet Swan Editor: Georgia Pendlebury | ||||
Photographer Fashion Editor / Stylist Hair Stylist Casting Director Manicurist Models (1) | ||||||
All Shows (9)
| Show▼ | Event▼ | Date▼ | Stream▼ | Casting▼ | Designer▼ | Models ?▼ | Opener / Closer | Female▼ | Male▼ | Top 100▼ | Newcomers▼ | Avg Age▼ | Youngest▼ | Oldest▼ | Height ▼ | Avg Ht (F) ▼ | Avg Ht (M)▼ | Bust (F)▼ | Waist (F)▼ | Hips (F)▼ | Bust (M)▼ | Waist (M)▼ | Hips (M)▼ | Nationality▼ | White▼ | Black▼ | Asian▼ | Latino▼ | Brown Eyes▼ | Blue Eyes▼ | Green Eyes▼ | Blonde▼ | Red Hair▼ | Brown Hair▼ | Creative Dir.▼ | Brand▼ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Milan S/S 26 W | Sep 24, 2025 | 677 | - | Anyiel Majok (9) +29 | 30 | 0 | 0 | 1 | 25 | 1 | 33 | 5'10" | 5'10" | - | 30.5 | 23.3 | 34.8 | - | - | - | China 17% +4 | 50% | 17% | 20% | 10% | 62% | 24% | 14% | 24% | 7% | 31% | |||||
London S/S 25 W | Sep 15, 2024 | 677 | Isabel BushNew | Chun Jin (6) +27 | 28 | 0 | 0 | 2 | 31 | 22 | 54 | 5'10" | 5'10" | - | 31.2 | 24.4 | 34.8 | - | - | - | United States 22% +4 | 52% | 33% | 19% | 4% | 59% | 30% | 0% | 11% | 11% | 30% | - | ||||
London F/W 24 | Feb 18, 2024 | 2K | Jess HallettNew | J Moon (9) +28 | 28 | 1 | 0 | 1 | 29 | 27 | 32 | 5'11" | 5'10" | - | 31.6 | 24.6 | 34.1 | - | - | - | South Korea 15% +4 | 42% | 27% | 35% | 0% | 65% | 19% | 12% | 8% | 4% | 38% | - | ||||
London S/S 24 W & M | Sep 17, 2023 | Issa Lish (7) +31 | 31 | 0 | 0 | 3 | 31 | 27 | 33 | 5'11" | 5'10" | - | 30.9 | 23.8 | 34.8 | - | - | - | United States 20% +4 | 48% | 22% | 26% | 7% | 52% | 37% | 7% | 22% | 4% | 37% | - | ||||||
London S/S 23 W & M | Sep 16, 2022 | 421 | Sara Grace Wallerstedt (9) +29 | 29 | 1 | 0 | 2 | 28 | 23 | 31 | 5'10" | 5'10" | - | 31.2 | 24.2 | 34.3 | - | - | - | China 18% +4 | 38% | 23% | 38% | 4% | 65% | 23% | 8% | 19% | 4% | 35% | - | |||||
London S/S 22 W & M | Sep 18, 2021 | 9K | Lindsey Wixson (7) +23 | 22 | 1 | 0 | 3 | 32 | 24 | 78 | 5'10" | 5'10" | - | 31.4 | 24.7 | 34.4 | - | - | - | United Kingdom 27% +4 | 47% | 26% | 21% | 5% | 58% | 32% | 11% | 21% | 11% | 21% | ||||||
London F/W 20 W | Feb 14, 2020 | - | Yilan Hua (10) +18 | 14 | 1 | 1 | 1 | 31 | 27 | 37 | 5'11" | 5'10" | 5'10" | 31.3 | 24.2 | 35 | 30 | 25 | 33 | United Kingdom 29% +4 | 36% | 36% | 21% | 7% | 64% | 14% | 7% | 7% | 0% | 50% | - | |||||
London S/S 20 W | Sep 17, 2019 | - | Wangy +16 | 13 | 3 | 0 | 1 | 30 | 28 | 32 | 5'10" | 5'10" | 5'11" | 31.1 | 25.2 | 33.8 | 30.3 | 25.3 | 35 | United Kingdom 36% +4 | 58% | 17% | 17% | 0% | 50% | 42% | 8% | 8% | 8% | 33% | - | |||||
London S/S 19 W | Sep 16, 2018 | - | Kristin Drab (5) +10 | 10 | 0 | 0 | 1 | 28 | 28 | 28 | 5'11" | 5'10" | - | 32 | 25.2 | 32.7 | - | - | - | United States 29% +4 | 43% | 43% | 14% | 14% | 57% | 14% | 0% | 29% | 0% | 43% | - |