H&M
Stockholm, Sweden
Founded 1947
Revenue: $24.8 billion
4,800 stores
Owner: H&M Group
CEO: Helena Bononi
Founder: Erling Persson
Designers:
Eliana Masgalos (2025)Most Used Models
62,928 IG
(1)
23,942 IG
(1)
12,072 IG
(1)
54,739 IG
(1)
521 IG
(1)
Show 45 more
Top Models
#1
#8
#9
#10
#19
Show 45 more
Instagram Growth
38.5M followers
+0 (+0.00%) last month
+0 (+0.0%) total
38.5M
Mar 26
38.5M
May 26
38.5M
Jun 26
38.5M
Jul 26
First-Time Models
#1799
#4900
Top Creative Directors
(1)
Top Designers
(1)
Top Casting Directors
(1)
(1)
(1)
Top Hair Stylists
(1)
Top Makeup Artists
(1)
Top Fashion Editors
(1)
Average Height
Female
5'10"
Brand
5'9"
Industry
Male
6'1"
Brand
6'1"
Industry
Average Measurements
Female
Bust
31.7"
31.8"
Waist
24.6"
24.3"
Hips
35.1"
35.1"
Male
Chest
35.1"
35.4"
Waist
28.9"
28.8"
Hips
35.6"
35.7"
Nationality
1.
United Kingdom
31%
2.
South Sudan
16%
3.
United States
16%
4.
Netherlands
8%
5.
China
6%
See all
Ethnicity
1.
White
53%
61%
2.
Black
31%
20%
3.
Asian
11%
12%
4.
Latino
5%
7%
5.
South Asian
5%
2%
6.
Middle Eastern
2%
1%
7.
Native American
2%
Hair Color
1.
Brown
38%
48%
2.
Black
36%
27%
3.
Blonde
25%
21%
4.
Red
2%
3%
Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated
Model Measurements by Year
Average body measurements of models cast by H&M
Campaigns, Editorials & Lookbooks (220)
| Work | Type | Date | Credits | Models | Photos | |
|---|---|---|---|---|---|---|
Brand Campaign | Jul 2026 | Photo: Annemarie Kuus | ||||
Magazine Editorial | Jun 2026 | Photo: Thomas Cooksey | ||||
Photographer Hair Stylist Models (2) | ||||||
Brand Campaign | Jun 2026 | Photo: Drew Vickers Editor: Emmanuelle Alt | No photos | |||
Photographer Creative Director Fashion Editor / Stylist Hair Stylist Makeup Artist Models (6) | ||||||
Lookbook | Apr 2026 | Photo: Daniel Archer Editor: Daniil Kudryavtsev | ||||
Models (2) | ||||||
Brand Campaign | Apr 2026 | Photo: Rafael Pavarotti Editor: Ib Kamara | No photos | |||
Photographer Fashion Editor / Stylist Models (3) | ||||||
All Shows (1)
| Show▼ | Event▼ | Date▼ | Stream▼ | Casting▼ | Designer▼ | Models ?▼ | Opener / Closer | Female▼ | Male▼ | Top 100▼ | Newcomers▼ | Avg Age▼ | Youngest▼ | Oldest▼ | Height ▼ | Avg Ht (F) ▼ | Avg Ht (M)▼ | Bust (F)▼ | Waist (F)▼ | Hips (F)▼ | Bust (M)▼ | Waist (M)▼ | Hips (M)▼ | Nationality▼ | White▼ | Black▼ | Asian▼ | Latino▼ | Brown Eyes▼ | Blue Eyes▼ | Green Eyes▼ | Blonde▼ | Red Hair▼ | Brown Hair▼ | Creative Dir.▼ | Brand▼ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
London S/S 26 | Sep 18, 2025 | 13K | Sora Choi (10) +64 | - | 51 | 14 | 28 | 3 | 25 | 19 | 34 | 5'10" | 5'10" | 6'1" | 31.7 | 24.6 | 35.1 | 35.1 | 28.9 | 35.6 | United Kingdom 31% +4 | 53% | 31% | 11% | 5% | 60% | 21% | 6% | 25% | 2% | 38% |