Fashion East

London, United Kingdom

Founded 2000

Founder: Luella Bartley & Katie Hillier

Designers:

Matty Bovan (2016)Maximilian Davis (2021–2022)Chet Lo (2022)Jawara Alleyne (2022)Jebi Labembika (2024–2025)Cameron Williams (2025)Traiceline Pratt (2026)

Casting Directors:

Anita Bitton (2016)Mischa Notcutt (2021–2022)Lisa Dymph Megens (2022)Theo Spencer (2022)Madeleine Østlie (2024)Troy Fearn (2024–2025)Isabel Bush (2024)Gary David Moore (2024–2025)Emma Matell (2025)Affa Osman (2025)
Most Used Models

11,026 IG

(3)

14,257 IG

(2)

33,090 IG

(2)

14,622 IG

(2)

Show 45 more

Top Models
Instagram Growth

155K followers

+0 (+0.00%) last month

+0 (+0.0%) total

155K

Mar 26

155K

May 26

155K

Jun 26

155K

Jul 26

Top Designers
Top Casting Directors
Top Makeup Artists
Top Fashion Editors
Average Height

Female

5'10"

Brand

5'9"

Industry

Male

6'2"

Brand

6'1"

Industry

Average Measurements

Female

Bust

31.5"

31.8"

Waist

24.3"

24.3"

Hips

34.7"

35.1"

Male

Chest

34.8"

35.4"

Waist

28.6"

28.8"

Hips

35.7"

35.7"

Nationality

1.

United Kingdom

25%

2.

United States

11%

3.

South Sudan

10%

4.

Nigeria

10%

5.

China

7%

See all

Ethnicity

1.

White

46%

61%

2.

Black

41%

20%

3.

Asian

16%

12%

4.

Latino

4%

7%

5.

South Asian

1%

2%

Hair Color

1.

Black

42%

27%

2.

Brown

37%

48%

3.

Blonde

13%

21%

4.

Red

7%

3%

5.

Auburn

1%

Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated

Model Measurements by Year

Average body measurements of models cast by Fashion East

Campaigns, Editorials & Lookbooks (1)

WorkTypeDateCreditsModelsPhotos
Lookbook

Feb 2021

Photo: Marc Hibbert

Editor: Ib Kamara

All Shows (20)

ShowEventDateStreamCastingDesignerModels Opener / CloserFemaleMaleTop 100NewcomersAvg AgeYoungestOldestHeight
Avg Ht (F)
Avg Ht (M)Bust (F)Waist (F)Hips (F)Bust (M)Waist (M)Hips (M)NationalityWhiteBlackAsianLatinoBrown EyesBlue EyesGreen EyesBlondeRed HairBrown HairCreative Dir.Brand

London F/W 26

Feb 20, 2026

106K

-

Traiceline PrattNew

Naomi Chin Wing (5) +7

-

8

0

0

0

25

23

26

5'11"

5'11"

-

30.3

23.2

34.3

-

-

-

Nigeria 25% +4

38%

38%

25%

13%

88%

13%

0%

13%

0%

38%

-

Fashion East

London F/W 26

Feb 20, 2026

106K

-

-

Chen Xi (8) +9

-

9

1

0

0

45

24

78

5'11"

5'10"

6'3"

31.2

24.3

34.9

34.5

28

35

United Kingdom 40% +4

60%

30%

10%

0%

60%

30%

10%

30%

20%

10%

-

Fashion East

London F/W 26

Feb 19, 2026

106K

-

-

Mani Adjaye (5) +3

-

0

4

0

0

-

-

-

-

-

6'1"

-

-

-

34.4

28

35.3

United Kingdom 75% +4

75%

50%

25%

0%

50%

50%

0%

50%

0%

25%

-

Fashion East

London S/S 26

Sep 19, 2025

9K

Affa OsmanNew

Cameron WilliamsNew

Jiayun Xie (7) +7

-

4

4

0

0

-

-

-

5'10"

5'11"

6'2"

31.5

23.3

34.2

35.5

30

36.8

Nigeria 38% +4

13%

50%

50%

0%

88%

0%

0%

0%

0%

38%

-

Fashion East

London S/S 26

Sep 19, 2025

-

Emma MatellNew

-

Mani Adjaye (5) +4

0

4

0

0

-

-

-

-

-

6'2"

-

-

-

34.8

28.4

35.5

United Kingdom 75% +4

75%

75%

25%

0%

75%

25%

0%

0%

25%

50%

-

Fashion East

London F/W 25

Feb 21, 2025

78K

Gary David Moore

-

Laura Rudd (8) +11

-

4

8

0

0

33

33

33

5'11"

5'10"

6'2"

31

23.7

34.3

33.1

28.3

33.8

United Kingdom 33% +4

64%

27%

18%

0%

67%

8%

25%

8%

17%

50%

-

Fashion East

London F/W 25

Feb 21, 2025

78K

Troy Fearn

Jebi Labembika

Tass Sarr (8) +8

-

1

8

0

1

26

26

26

5'11"

5'11"

6'2"

31.5

25.5

39

34.1

27.5

34.2

Senegal 11% +4

33%

67%

0%

17%

83%

17%

0%

0%

0%

33%

-

Fashion East

London S/S 25 W

Sep 13, 2024

812

Gary David MooreNew

-

Ena Poppe (8) +5

-

5

1

0

1

29

29

29

5'10"

6'0"

6'3"

30.7

24.2

33.9

36

31

37.5

Belgium 17% +4

40%

40%

20%

20%

80%

20%

0%

0%

0%

40%

-

Fashion East

London S/S 25 W

Sep 13, 2024

-

Troy FearnNew

Jebi LabembikaNew

Han Jin Hee (6) +2

-

0

3

0

0

-

-

-

-

-

6'3"

-

-

-

34

28.5

35.5

South Korea 33% +2

33%

33%

33%

0%

67%

33%

0%

0%

33%

33%

-

Fashion East

London S/S 25 W

Sep 13, 2024

-

Isabel BushNew

-

Keke Gyamfi (5) +4

-

2

2

0

0

31

26

36

5'11"

5'11"

6'2"

31.5

23.5

35.5

38

30

39

United Kingdom 67% +2

100%

0%

0%

0%

50%

0%

0%

50%

0%

50%

-

Fashion East