Erdem
London, United Kingdom
Founded 2005
1 stores
Owner: Erdem Moralioglu
Founder: Erdem Moralioglu
Designers:
Erdem Moralioglu MBE (2012–2026)Casting Directors:
Angus Munro (2012–2016)Noah Shelley (2012–2024)Sarah-Maria Booth (2021–2024)Lucia Miterli (2024)Rosie Vogel (2025)Ben Grimes (2025–2026)Most Used Models
24,877 IG
(8)
5,436 IG
(7)
20,840 IG
(7)
132,761 IG
(6)
3,511 IG
(6)
Show 45 more
Top Models
#12
#13
#14
#25
#30
Show 45 more
Instagram Growth
1.0M followers
+0 (+0.00%) last month
+0 (+0.0%) total
1.0M
Mar 26
1.0M
May 26
1.0M
Jun 26
1.0M
Jul 26
First-Time Models
#624
Top Designers
(24)
Top Casting Directors
(20)
(8)
(6)
(2)
(1)
Show 1 more
Top Hair Stylists
(11)
(2)
(2)
(2)
(1)
Show 3 more
Top Makeup Artists
(9)
(4)
(4)
(2)
(1)
Show 1 more
Top Fashion Editors
(4)
(4)
(3)
(2)
(1)
Show 4 more
Average Height
Female
5'10"
Brand
5'9"
Industry
Male
6'0"
Brand
6'1"
Industry
Average Measurements
Female
Bust
31.4"
31.8"
Waist
24"
24.3"
Hips
34.8"
35.1"
Male
Chest
31.7"
35.4"
Waist
25"
28.8"
Hips
34.4"
35.7"
Nationality
1.
United States
12%
2.
Netherlands
9%
3.
United Kingdom
9%
4.
South Sudan
8%
5.
China
8%
See all
Ethnicity
1.
White
60%
61%
2.
Black
23%
20%
3.
Asian
12%
12%
4.
Latino
4%
7%
5.
Middle Eastern
1%
1%
6.
South Asian
1%
2%
Hair Color
1.
Brown
44%
48%
2.
Black
30%
27%
3.
Blonde
23%
21%
4.
Red
2%
3%
Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated
Model Measurements by Year
Average body measurements of models cast by Erdem
Campaigns, Editorials & Lookbooks (16)
| Work | Type | Date | Credits | Models | Photos | |
|---|---|---|---|---|---|---|
Lookbook | Dec 2025 | Photo: Daniel Archer Designer: Erdem Moralioglu MBE | ||||
Photographer Designer Hair Stylist Makeup Artist Set Designer Models (2) | ||||||
Lookbook | Jun 2022 | Photo: William Waterworth Editor: Ola Ebiti | ||||
Photographer Designer Fashion Editor / Stylist Hair Stylist Models (2) | ||||||
Lookbook | Jun 2022 | Photo: Ben Parks Designer: Erdem Moralioglu MBE | ||||
Lookbook | May 2022 | Photo: Parker Woods Editor: Shawn Lakin | ||||
Models (3) | ||||||
Brand Campaign | Feb 2022 | Photo: Ina Levy | ||||
Models (2) | ||||||
All Shows (27)
| Show▼ | Event▼ | Date▼ | Stream▼ | Casting▼ | Designer▼ | Models ?▼ | Opener / Closer | Female▼ | Male▼ | Top 100▼ | Newcomers▼ | Avg Age▼ | Youngest▼ | Oldest▼ | Height ▼ | Avg Ht (F) ▼ | Avg Ht (M)▼ | Bust (F)▼ | Waist (F)▼ | Hips (F)▼ | Bust (M)▼ | Waist (M)▼ | Hips (M)▼ | Nationality▼ | White▼ | Black▼ | Asian▼ | Latino▼ | Brown Eyes▼ | Blue Eyes▼ | Green Eyes▼ | Blonde▼ | Red Hair▼ | Brown Hair▼ | Creative Dir.▼ | Brand▼ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
London F/W 26 | Feb 22, 2026 | 15K | Kiki Willems (10) +35 | 35 | 1 | 11 | 0 | 30 | 20 | 49 | 5'10" | 5'10" | 5'11" | 30.8 | 23.5 | 34.6 | 30 | 23 | 34 | United Kingdom 22% +4 | 58% | 28% | 11% | 0% | 44% | 33% | 6% | 25% | 8% | 31% | - | |||||
London S/S 26 | Sep 21, 2025 | 10K | Ben GrimesNew | Yilan Hua (10) +35 | 33 | 2 | 6 | 0 | 26 | 21 | 33 | 5'11" | 5'11" | 5'11" | 30.7 | 23.6 | 34.3 | 30.8 | 22.9 | 34.3 | United States 22% +4 | 57% | 31% | 9% | 0% | 54% | 34% | 3% | 17% | 9% | 37% | - | ||||
London F/W 25 | Feb 23, 2025 | 15K | Rosie VogelNew | Sara Blomqvist (8) +37 | 38 | 0 | 1 | 0 | 32 | 21 | 69 | 5'11" | 5'11" | - | 30.8 | 23.7 | 34.6 | - | - | - | United Kingdom 19% +4 | 47% | 32% | 13% | 5% | 58% | 34% | 3% | 16% | 5% | 32% | - | ||||
London S/S 25 W | Sep 15, 2024 | 10K | Yilan Hua (10) +44 | 44 | 1 | 1 | 0 | 27 | 22 | 36 | 5'10" | 5'11" | - | 30.8 | 23.8 | 34.7 | - | - | - | United Kingdom 21% +4 | 48% | 27% | 18% | 2% | 50% | 23% | 14% | 19% | 0% | 33% | - | |||||
London F/W 24 | Feb 16, 2024 | 13K | Hannah Motler (7) +41 | 39 | 3 | 2 | 1 | 30 | 23 | 49 | 5'10" | 5'10" | 5'11" | 31.1 | 23.7 | 34.9 | 31 | 23.5 | 35 | South Sudan 20% +4 | 43% | 33% | 15% | 8% | 68% | 25% | 5% | 8% | 0% | 48% | - | |||||
London S/S 24 W & M | Sep 17, 2023 | - | Yilan Hua (10) +42 | 41 | 1 | 2 | 0 | 31 | 23 | 60 | 5'11" | 5'10" | 5'11" | 31.2 | 23.9 | 34.8 | 33 | 24.5 | 34.5 | South Sudan 24% +4 | 36% | 38% | 26% | 0% | 60% | 20% | 8% | 10% | 3% | 36% | - | |||||
London F/W 23 W & M | Feb 19, 2023 | - | Yilan Hua (10) +41 | 40 | 2 | 3 | 0 | 27 | 23 | 44 | 5'11" | 5'10" | 5'11" | 31.2 | 23.9 | 34.7 | 31.3 | 23.3 | 34.8 | South Sudan 24% +4 | 34% | 37% | 18% | 8% | 68% | 15% | 8% | 13% | 3% | 40% | - | |||||
London S/S 23 W & M | Sep 17, 2022 | 3K | - | Sara Grace Wallerstedt (9) +41 | 39 | 3 | 1 | 1 | 26 | 20 | 37 | 5'11" | 5'10" | 5'11" | 31.2 | 23.8 | 34.7 | 31 | 23.5 | 35 | South Sudan 22% +4 | 31% | 44% | 14% | 11% | 69% | 19% | 3% | 17% | 0% | 47% | - | ||||
London F/W 22 | Feb 21, 2022 | Hannah Motler (7) +26 | 23 | 4 | 0 | 0 | 36 | 23 | 78 | 5'11" | 5'11" | 6'0" | 31 | 23.8 | 34.7 | 31 | 26 | 34.3 | South Sudan 24% +4 | 44% | 40% | 12% | 4% | 72% | 24% | 0% | 16% | 4% | 36% | - | ||||||
London S/S 22 W & M | Sep 19, 2021 | Lara Mullen (6) +28 | 22 | 5 | 0 | 0 | 34 | 24 | 78 | 5'11" | 5'11" | 6'1" | 31.7 | 24.4 | 35 | 32.2 | 27 | 34.5 | United Kingdom 26% +4 | 28% | 52% | 16% | 4% | 72% | 16% | 0% | 8% | 0% | 32% | - |