COS
London, United Kingdom
Founded 2007
Revenue: $1 billion
290 stores
Parent: H&M Group
Owner: H&M Group
CEO: Helena Helmersson
Designers:
Karin Gustafsson (2025)Most Used Models
61,728 IG
(3)
7,214 IG
(3)
229,379 IG
(3)
86,513 IG
(3)
36,879 IG
(3)
Show 45 more
Top Models
#1
#4
#8
#9
#10
Show 45 more
Instagram Growth
4.1M followers
+0 (+0.00%) last month
+0 (+0.0%) total
4.1M
Mar 26
4.1M
May 26
4.1M
Jun 26
4.1M
Jul 26
First-Time Models
#2882
#4685
Top Creative Directors
(2)
Top Designers
(1)
Top Casting Directors
(3)
(2)
(1)
Top Hair Stylists
(1)
(1)
(1)
(1)
Top Makeup Artists
(2)
(1)
(1)
Top Fashion Editors
(3)
(1)
Average Height
Female
5'10"
Brand
5'9"
Industry
Male
6'2"
Brand
6'1"
Industry
Average Measurements
Female
Bust
31.5"
31.8"
Waist
24"
24.3"
Hips
34.9"
35.1"
Male
Chest
34.8"
35.4"
Waist
28.8"
28.8"
Hips
35.3"
35.7"
Nationality
1.
United States
26%
2.
United Kingdom
9%
3.
Germany
7%
4.
China
7%
5.
South Sudan
6%
See all
Ethnicity
1.
White
58%
61%
2.
Black
21%
20%
3.
Asian
15%
12%
4.
Latino
5%
7%
5.
Native American
2%
6.
South Asian
1%
2%
7.
Middle Eastern
1%
1%
Hair Color
1.
Brown
42%
48%
2.
Black
28%
27%
3.
Blonde
27%
21%
4.
Red
2%
3%
Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated
Model Measurements by Year
Average body measurements of models cast by COS
Campaigns, Editorials & Lookbooks (53)
| Work | Type | Date | Credits | Models | Photos | |
|---|---|---|---|---|---|---|
Brand Campaign | May 2026 | Photo: Mark Kean Editor: Jane How | ||||
Photographer Fashion Editor / Stylist Hair Stylist Makeup Artist Casting Director Models (3) | ||||||
Brand Campaign | May 2026 | Photo: Charlotte Stouvenot Editor: Jack Reid | ||||
Photographer Fashion Editor / Stylist Hair Stylist Makeup Artist Casting Director Producer Models (5) | ||||||
Brand Campaign | Mar 2026 | Photo: Karim Sadli Editor: Jane How | ||||
Photographer Fashion Editor / Stylist Hair Stylist Makeup Artist Casting Director Set Designer Manicurist Producer Models (3) | ||||||
Brand Campaign | Mar 2026 | — | ||||
Models (2) | ||||||
Brand Campaign | Jan 2026 | Photo: Vito Fernicola Editor: Mélina Brossard | ||||
Models (3) | ||||||
All Shows (4)
| Show▼ | Event▼ | Date▼ | Stream▼ | Casting▼ | Designer▼ | Models ?▼ | Opener / Closer | Female▼ | Male▼ | Top 100▼ | Newcomers▼ | Avg Age▼ | Youngest▼ | Oldest▼ | Height ▼ | Avg Ht (F) ▼ | Avg Ht (M)▼ | Bust (F)▼ | Waist (F)▼ | Hips (F)▼ | Bust (M)▼ | Waist (M)▼ | Hips (M)▼ | Nationality▼ | White▼ | Black▼ | Asian▼ | Latino▼ | Brown Eyes▼ | Blue Eyes▼ | Green Eyes▼ | Blonde▼ | Red Hair▼ | Brown Hair▼ | Creative Dir.▼ | Brand▼ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
New York S/S 26 | Sep 13, 2025 | 22K | Sora Choi (10) +46 | - | 30 | 17 | 20 | 0 | 26 | 18 | 49 | 5'10" | 5'11" | 6'2" | 31 | 23.7 | 34.4 | 33.9 | 28.2 | 34.7 | United States 19% +4 | 68% | 15% | 17% | 2% | 43% | 26% | 9% | 28% | 0% | 43% | |||||
New York S/S 25 | Sep 10, 2024 | 11K | - | He Cong (10) +45 | 30 | 15 | 22 | 1 | 27 | 21 | 46 | 5'10" | 5'10" | 6'2" | 31.7 | 23.8 | 35.1 | 34.2 | 28.5 | 35.2 | United States 18% +4 | 61% | 18% | 16% | 9% | 51% | 26% | 7% | 33% | 0% | 36% | - | ||||
New York S/S 24 W | Sep 12, 2023 | - | - | Sora Choi (10) +42 | 29 | 14 | 17 | 2 | 28 | 22 | 41 | 5'11" | 5'10" | 6'2" | 31.5 | 24.3 | 35.2 | 34.9 | 29.2 | 35.7 | United States 37% +4 | 57% | 19% | 17% | 5% | 52% | 19% | 10% | 21% | 5% | 50% | - | ||||
New York S/S 23 | Sep 13, 2022 | 216K | - | Cara Taylor (7) +39 | 27 | 12 | 2 | 3 | 32 | 24 | 50 | 5'11" | 5'10" | 6'2" | 32 | 24.5 | 35.2 | 36.3 | 30.2 | 35.7 | United States 32% +4 | 42% | 36% | 11% | 6% | 70% | 16% | 5% | 22% | 3% | 43% |