Adidas

Adidas is a brand founded in 1949 by Adi Dassler, with its headquarters located in Herzogenaurach. As of 2026, Adidas has participated in one fashion week and has recorded one runway show in that year, with show counts reflecting runway shows recorded by FashionDB. The current CEO is Kasper Rorsted, and the brand has about 29,500,000 followers on Instagram.

Herzogenaurach

Founded 1949

Revenue: €21.2 billion

2,500 stores

ETR:ADS

CEO: Kasper Rorsted

Founder: Adi Dassler

Most Used Models

3,250 IG

(1)

2,011 IG

(1)

5,282 IG

(1)

3,088 IG

(1)

3,748 IG

(1)

Show 2 more

Top Models

#1708

Show 2 more

Instagram Growth

29.5M followers

+0 (+0.00%) last month

+0 (+0.0%) total

29.5M

Mar 26

29.5M

May 26

29.5M

Jun 26

29.5M

Jul 26

Top Hair Stylists
Top Makeup Artists
Top Fashion Editors
Average Height

Male

6'2"

Brand

6'1"

Industry

Average Measurements

Male

Chest

36.8"

35.4"

Waist

29.7"

28.8"

Hips

36"

35.7"

Nationality

1.

United Kingdom

60%

2.

Nigeria

20%

3.

Italy

20%

4.

Argentina

20%

5.

Antigua and Barbuda

20%

Ethnicity

1.

White

83%

61%

2.

Black

33%

20%

Hair Color

1.

Brown

50%

48%

2.

Black

33%

27%

3.

Blonde

17%

21%

Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated

Model Measurements by Year

Average body measurements of models cast by Adidas

Campaigns, Editorials & Lookbooks (69)

WorkTypeDateCreditsModelsPhotos
Brand Campaign

May 2026

Photo: Camila Falquez

No photos
Brand Campaign

Mar 2026

Brand Campaign

Mar 2026

Editor: Lorena Maza

Brand Campaign

Nov 2025

Photo: Morgan Maher

Editor: Elena Mottola

Brand Campaign

Nov 2025

Photo: Szilveszter Mako

Producer: Siyan Chen

All Shows (1)

ShowEventDateStreamCastingDesignerModels Opener / CloserFemaleMaleTop 100NewcomersAvg AgeYoungestOldestHeight
Avg Ht (F)
Avg Ht (M)Bust (F)Waist (F)Hips (F)Bust (M)Waist (M)Hips (M)NationalityWhiteBlackAsianLatinoBrown EyesBlue EyesGreen EyesBlondeRed HairBrown HairCreative Dir.Brand

Milan F/W 26 W

Feb 26, 2026

-

-

-

Lin WenHui (4) +6

-

0

6

0

1

-

-

-

-

-

6'2"

-

-

-

36.8

29.7

36

United Kingdom 60% +4

83%

33%

0%

0%

50%

17%

0%

17%

0%

50%

-

Adidas