A.P.C.

Paris, France

Founded 1987

70 stores

Owner: Jean Touitou

CEO: Jean Touitou

Founder: Jean Touitou

Casting Directors:

Shaun Beyen (2017–2019)
Most Used Models

11,263 IG

(2)

3,840 IG

(2)

2,359 IG

(2)

25,763 IG

(2)

Show 45 more

Instagram Growth

1.5M followers

+0 (+0.00%) last month

+0 (+0.0%) total

1.5M

Mar 26

1.5M

May 26

1.5M

Jun 26

1.5M

Jul 26

Top Casting Directors
Top Hair Stylists
Top Makeup Artists
Top Fashion Editors
Average Height

Female

5'10"

Brand

5'9"

Industry

Male

6'2"

Brand

6'1"

Industry

Average Measurements

Female

Bust

31.2"

31.8"

Waist

23.9"

24.3"

Hips

34.8"

35.1"

Male

Chest

33.8"

35.4"

Waist

28.2"

28.8"

Hips

34.9"

35.7"

Nationality

1.

Netherlands

7%

2.

Germany

7%

3.

India

7%

4.

Senegal

7%

5.

France

7%

See all

Ethnicity

1.

White

55%

61%

2.

Black

26%

20%

3.

South Asian

9%

2%

4.

Latino

6%

7%

5.

Asian

6%

12%

Hair Color

1.

Brown

41%

48%

2.

Black

39%

27%

3.

Blonde

18%

21%

4.

Red

2%

3%

Percentages are of models with data for each attribute. Some profiles can have more than one value, so percentages can add up to more than 100%. Percentages are rounded to the nearest whole number. How these numbers are calculated

Model Measurements by Year

Average body measurements of models cast by A.P.C.

Campaigns, Editorials & Lookbooks (21)

WorkTypeDateCreditsModelsPhotos
Lookbook

Apr 2026

Photo: Philippine Chaumont and Agathe Zaerpour

Editor: Ludivine Poiblanc

Brand Campaign

Apr 2026

Photo: Tim El Kaïm

Editor: Ludivine Poiblanc

No photos
Brand Campaign

Apr 2024

Photo: Emily Rosser

Editor: Charlotte Collet

Brand Campaign

Nov 2023

Editor: Charlotte Collet

Designer: Jean Touitou

Brand Campaign

Feb 2023

Photo: Sam Rock

Editor: Suzanne Koller

All Shows (4)

ShowEventDateStreamCastingDesignerModels Opener / CloserFemaleMaleTop 100NewcomersAvg AgeYoungestOldestHeight
Avg Ht (F)
Avg Ht (M)Bust (F)Waist (F)Hips (F)Bust (M)Waist (M)Hips (M)NationalityWhiteBlackAsianLatinoBrown EyesBlue EyesGreen EyesBlondeRed HairBrown HairCreative Dir.Brand

Paris S/S 20 W

Sep 30, 2019

-

Shaun Beyen

-

América González (10) +23

13

8

2

0

30

26

35

5'11"

5'11"

6'2"

30.3

23.7

34.6

34.3

29.1

35.4

India 16% +4

38%

19%

13%

13%

82%

12%

6%

12%

0%

29%

-

A.P.C.

Paris S/S 19 W

Oct 1, 2018

-

Shaun Beyen

-

Felice Nova Noordhoff (10) +26

14

10

1

0

27

25

29

5'10"

5'10"

6'2"

31.7

24.1

35.4

34.2

28.3

35.1

Germany 18% +4

71%

24%

0%

0%

55%

30%

0%

25%

0%

45%

-

A.P.C.

Paris F/W 18 W

Mar 5, 2018

-

Shaun Beyen

-

Chiharu Okunugi (5) +25

16

5

0

0

31

29

34

5'10"

5'10"

6'2"

31.2

23.8

34.6

33.3

27.3

34.8

Senegal 18% +4

33%

53%

7%

7%

73%

7%

13%

20%

0%

27%

-

A.P.C.

Paris F/W 17 W

Mar 6, 2017

Shaun Beyen

-

Pauline Hoarau (7) +20

-

17

2

0

0

30

28

32

5'11"

5'11"

-

31.7

24

34.9

-

-

-

Ukraine 17% +4

90%

10%

0%

0%

40%

20%

10%

10%

10%

70%

-

A.P.C.