Public Image Management is a modeling agency based in Sydney, Australia. FashionDB currently links 73 models to the agency, including 58 with a Model Score. Models linked to the agency have recorded 5,177 runway appearances across 3,066 unique shows, 123 of them in the last 12 months. Notable models linked to the agency include Youssef Rocha, Joshua Seth, Nuria Rothschild.
Agency Power Score
311,147
228th of 1,142 agencies worldwide · Top 20%
4th of 9 agencies in Sydney · Top 45%
Models listed
73
58 with a Model Score
Listed with this agency in FashionDB
Total Model Score
796,010
177th of 1,140 agencies worldwide · Top 16%
4th of 9 agencies in Sydney · Top 45%
Median Model Score
7,349
among 58 scored models
Runway, last 12 months
148
appearances across 123 unique shows
37 models walked
Career runway
5,177
appearances across 3,066 unique shows
Rank in Sydney
4th
of 9 agencies in Sydney by Agency Power Score
Top 45%
Highest-ranked models — Runway
View allBy Model Score: runway shows only, weighted by brand prestige and recency.
Highest-ranked models — Commercial
View allBy Campaign Score: the same formula over non-runway work — brand campaigns, editorials, lookbooks and covers (3x).
Most active, last 12 months
View all
Most followed
View all
Work mix
Unique jobs count each show, campaign or editorial once; model placements count every participating model listed with the agency.
Runway
3,066 unique jobs
5,177 model placements
123 in last 12 months
Campaigns
397 unique jobs
407 model placements
11 in last 12 months
Editorials
386 unique jobs
410 model placements
10 in last 12 months
Magazine covers
16 unique jobs
16 model placements
1 in last 12 months
Lookbooks
64 unique jobs
65 model placements
1 in last 12 months
Other
2 unique jobs
2 model placements
1 in last 12 months
Performance over time
Runway by year
Activity by year
Based on FashionDB-recorded work by models listed with the agency. Earlier years may be incompletely recorded.
Top clients
| Brand | Unique jobs | Model placements |
|---|---|---|
| Giorgio Armani | 4 | 9 |
| Dolce & Gabbana | 3 | 3 |
| Ralph Lauren | 3 | 4 |
| Antonio Marras | 3 | 6 |
| Chanel | 2 | 3 |
| Moncler | 2 | 2 |
| Christian Siriano | 2 | 2 |
| Louis Vuitton | 1 | 1 |
| Carolina Herrera | 1 | 1 |
| Philipp Plein | 1 | 1 |
Top casting directors
267 jobs
104 jobs
99 jobs
99 jobs
94 jobs
93 jobs
Top photographers
22 jobs
13 jobs
13 jobs
11 jobs
8 jobs
7 jobs
Top markets
Paris
3 jobs
Milan
1 jobs
Similar agencies
Statistics on this page are derived from work records and model profiles collected by FashionDB. Agency record updated October 17th, 2025. Statistics computed August 1st, 2026. How these numbers are calculated