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PRM Agency

PRM Agency

🇬🇧 London, United Kingdom

@prm_agency

(161,156 followers)

Map

PRM Agency is a modeling agency based in London, United Kingdom. FashionDB currently links 159 models to the agency, including 154 with a Model Score. Models linked to the agency have recorded 3,719 runway appearances across 2,475 unique shows, 449 of them in the last 12 months. Notable models linked to the agency include Agel Akol, Yilan Hua, Athiec Geng.

Agency Power Score

1,702,909

41st of 1,142 agencies worldwide · Top 4%

10th of 54 agencies in London · Top 19%

Models listed

159

154 with a Model Score

Listed with this agency in FashionDB

Total Model Score

4,444,276

45th of 1,140 agencies worldwide · Top 4%

12th of 53 agencies in London · Top 23%

Median Model Score

9,766

among 154 scored models

Top-ranked models

3 / 3

in the global Top 100 / Top 300

Runway, last 12 months

761

appearances across 449 unique shows

111 models walked

Career runway

3,719

appearances across 2,475 unique shows

Rank in London

10th

of 54 agencies in London by Agency Power Score

Top 19%

Highest-ranked models — Runway

View all

By Model Score: runway shows only, weighted by brand prestige and recency.

Agel Akol
Agel Akol

#7 · 647,147 score

227 shows walked

Yilan Hua
Yilan Hua

#13 · 569,522 score

425 shows walked

Athiec Geng
Athiec Geng

#56 · 344,220 score

111 shows walked

Zaram Obasi
Zaram Obasi

#323 · 99,496 score

47 shows walked

Highest-ranked models — Commercial

View all

By Campaign Score: the same formula over non-runway work — brand campaigns, editorials, lookbooks and covers (3x).

Athiec Geng
Athiec Geng

#34 · 111,079 campaign score

39 campaign credits

Yilan Hua
Yilan Hua

#38 · 106,551 campaign score

40 campaign credits

Agel Akol
Agel Akol

#65 · 81,895 campaign score

11 campaign credits

Houjing Cui
Houjing Cui

#205 · 39,844 campaign score

5 campaign credits

Most active, last 12 months

View all
Athiec Geng
Athiec Geng

#56 · 344,220 score

90 jobs in 12 months

Agel Akol
Agel Akol

#7 · 647,147 score

77 jobs in 12 months

Yilan Hua
Yilan Hua

#13 · 569,522 score

51 jobs in 12 months

Leah Risi
Leah Risi

#705 · 56,329 score

33 jobs in 12 months

Most followed

View all
Mattia Narducci
Mattia Narducci

#846 · 47,994 score

141,737 IG followers

Yilan Hua
Yilan Hua

#13 · 569,522 score

132,761 IG followers

Sasha Kichigina
Sasha Kichigina

#3,684 · 9,070 score

91,143 IG followers

Azim Osmani
Azim Osmani

#8,572 · 1,133 score

67,331 IG followers

Work mix

Unique jobs count each show, campaign or editorial once; model placements count every participating model listed with the agency.

Runway

2,475 unique jobs

3,719 model placements

449 in last 12 months

Campaigns

238 unique jobs

247 model placements

45 in last 12 months

Editorials

276 unique jobs

290 model placements

42 in last 12 months

Magazine covers

10 unique jobs

12 model placements

4 in last 12 months

Lookbooks

74 unique jobs

81 model placements

15 in last 12 months

Other

4 unique jobs

9 model placements

Browse all work

Performance over time

Runway by year

Activity by year

Based on FashionDB-recorded work by models listed with the agency. Earlier years may be incompletely recorded.

Top clients

Top markets

Paris

19 jobs

Milan

10 jobs

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Wave Management

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Statistics on this page are derived from work records and model profiles collected by FashionDB. Agency record updated October 13th, 2025. Statistics computed August 1st, 2026. How these numbers are calculated