General Management is a modeling agency based in Hamburg. The agency represents 6 people in the FashionDB database, whose recorded runway shows total 18. Notable represented models include Anthony Foster, Joe Baker and Christiano Wennmann. General Management has about 9,600 followers on Instagram.
General Management is a modeling agency based in Hamburg, Germany. FashionDB currently links 6 models to the agency, including 6 with a Model Score. Models linked to the agency have recorded 14 runway appearances across 9 unique shows, 4 of them in the last 12 months. Notable models linked to the agency include Anthony Foster, Joe Baker, Christiano Wennmann.
Agency Power Score
11,907
849th of 1,142 agencies worldwide · Top 75%
11th of 12 agencies in Hamburg · Top 92%
Models listed
6
6 with a Model Score
Listed with this agency in FashionDB
Total Model Score
17,532
804th of 1,140 agencies worldwide · Top 71%
10th of 12 agencies in Hamburg · Top 84%
Median Model Score
2,475
among 6 scored models
Runway, last 12 months
5
appearances across 4 unique shows
4 models walked
Career runway
14
appearances across 9 unique shows
Rank in Hamburg
11th
of 12 agencies in Hamburg by Agency Power Score
Top 92%
Highest-ranked models — Runway
View allBy Model Score: runway shows only, weighted by brand prestige and recency.
Highest-ranked models — Commercial
View allBy Campaign Score: the same formula over non-runway work — brand campaigns, editorials, lookbooks and covers (3x).
Most active, last 12 months
View all
Most followed
View allWork mix
Unique jobs count each show, campaign or editorial once; model placements count every participating model listed with the agency.
Runway
9 unique jobs
14 model placements
4 in last 12 months
Campaigns
8 unique jobs
8 model placements
5 in last 12 months
Editorials
10 unique jobs
11 model placements
3 in last 12 months
Magazine covers
1 unique jobs
1 model placements
1 in last 12 months
Other
1 unique jobs
1 model placements
1 in last 12 months
Performance over time
Runway by year
Activity by year
Based on FashionDB-recorded work by models listed with the agency. Earlier years may be incompletely recorded.
Top clients
| Brand | Unique jobs | Model placements |
|---|---|---|
| Versace | 3 | 3 |
| Willy Chavarria | 2 | 3 |
| Jacquemus | 2 | 2 |
| The Face Magazine | 2 | 2 |
| Moncler | 1 | 1 |
| J. Crew | 1 | 1 |
| 424 | 1 | 1 |
| Office Magazine | 1 | 1 |
| M Le magazine du Monde | 1 | 2 |
Top casting directors
8 jobs
5 jobs
3 jobs
2 jobs
2 jobs
1 jobs
Top photographers
2 jobs
2 jobs
1 jobs
1 jobs
1 jobs
1 jobs
Top markets
Milan
1 jobs
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Statistics on this page are derived from work records and model profiles collected by FashionDB. Agency record updated October 16th, 2025. Statistics computed August 1st, 2026. How these numbers are calculated