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Miu Miu

Miu Miu logo

Miu Miu

Milan, Italy

Founded 1993

Part of Prada Group

Miu Miu is a fashion brand based in Milan, Italy and part of Prada Group. FashionDB records 36 runway shows from 2006 to 2026 and 72 campaign and editorial credits. Ashley Brokaw is the most frequent recent casting director, and Alix Bouthors is among the brand's most frequently cast models.

Brand Q Rating

Methodology

75

Global rank #47 of 769

Top 7% of ranked brands · tied with 11 other brands

Brand Q Rating

75

#47 of 769 ranked brands

Tied with 11 others · Top 7%

Runway shows recorded

36

FashionDB-recorded, 2006–2026

Avg. cast 44 models

Unique models cast

916

1,584 runway appearances all-time

Campaign & commercial jobs

72

344 model placements

13 in the last 12 months

Runway, last 12 months

2

118 appearances · 98 models

Instagram followers

12.7M

Growth unavailable — snapshots not yet varying

#41 of 511 brands by followers

Latest runway show

F/W 2026

Latest recorded show

Miu Miu F/W 26

Date

Mar 10, 2026

Event

Paris Fashion Week F/W 26 Women's

Cast

61 models (55 women, 5 men)

Opened by

Closed by

Casting

Design

Top-100 models

8

Newcomers

8

Stream views

4,523,375 (as recorded)
View show page →

Recent shows

Work mix

TypeUnique jobsModel placementsJobs, last 12mPlacements, last 12m
Runway361,5842118
Brand campaigns612841339
Lookbooks532
Editorials628

Performance over time

Most cast — last 3 years

Signature models — all time

Recent campaigns & work

Current collaborators

Designers

Miuccia Prada

28 jobs in the last 3 years · recorded 2006–2026

Latest: Miu Miu F/W 2026 Campaign

Casting directors

Ashley Brokaw

19 jobs in the last 3 years · recorded 2012–2026

Latest: Miu Miu F/W 2026 Campaign

Fashion editors / stylists

Lotta Volkova

32 jobs in the last 3 years · recorded 2021–2026

Latest: Miu Miu F/W 2026 Campaign

Hair stylists

Holli Smith

16 jobs in the last 3 years · recorded 2023–2026

Latest: Miu Miu F/W 2026 Campaign

Makeup artists

Thomas De Kluyver

12 jobs in the last 3 years · recorded 2024–2026

Latest: Miu Miu F/W 2026 Campaign

Creative / art directors

Edward Quarmby

5 jobs in the last 3 years · recorded 2023–2024

Latest: Miu Miu Holiday 2024 Campaign

Casting snapshot — last 3 years

Miu Miu: 231 distinct models · Industry: 7.8K models, same period and filters.

Miu MiuIndustry

Average age

30 (n=102)

30.3 (n=1.8K)

Avg. height (women)

5'10" (n=177)

5'10"

Top-100 share

16.9% of 231

1.2%

Newcomer share

55.4%

40.7%

Gender mix

88.7% female · 10.8% male

55.5% · 37.9%

Top nationalities

United States 21.4%, United Kingdom 11.8%, China 6.4%

Recorded for 220 of 231

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325 shared models

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304 shared models · similar Q Rating (80)

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295 shared models · similar Q Rating (75)

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Company & audience

Corporate facts appear only with a named source and date. Date ranges elsewhere on this page describe FashionDB-recorded work, not official tenures.

Founded

1993

FashionDB brand record

Headquarters

Milan, Italy

FashionDB brand record

Parent company

Prada Group

FashionDB brand record

Brand CEO

Silvia Onofri

As of February 26th, 2025 · Business of Fashion · verified July 30th, 2026

Prada Group CEO

Andrea Guerra

As of July 30th, 2025 · WWD (Prada Group H1 2025 results) · verified July 30th, 2026

Creative director

Miuccia Prada

As of July 30th, 2026 · Prada Group — Miu Miu brand page · verified July 30th, 2026

Founder

Miuccia Prada (1993)

As of January 1st, 1993 · Prada Group — Miu Miu brand page · verified July 30th, 2026

Parent-company listing

Prada S.p.A. — HKEX: 1913

As of July 30th, 2026 · Prada Group investor relations · verified July 30th, 2026

H1 2025 retail sales

€780 million (+49% yoy)

H1 2025 · WWD (Prada Group H1 2025 results) · verified July 30th, 2026

FY2025 retail sales growth

+35% yoy

FY2025 · Prada Group FY2025 results · verified July 30th, 2026

Prada Group FY2025 net revenues

€5.72 billion

FY2025 · Prada Group FY2025 results · verified July 30th, 2026

4 corporate fields on file but not shown — awaiting source verification.

Instagram audience

12.7M followers (@miumiu)

Exact: 12,685,181 · #41 of 511 brands

Tracked since March 26th, 2026 · 4 snapshots

Growth and history chart are hidden: every snapshot so far recorded the same value, so no real trend can be shown yet.